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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Brands are shifting focus to “Association” rather than “Advertising”.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. FortaliceLLC #PRSAICON. —

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5 Reasons Email Is Key for Communication in 2016

Cision

What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. Sixty-three percent of email to B2B professionals is deleted before it is read , yet it still is the most effective way to reach this audience. People prefer email to social communication (for brands).

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How can brands benefit from TikTok influencers?

Prohibition

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

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What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

In B2B public relations , there’s a lot of talk about thought leadership. Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles.