Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Prohibition

APRIL 26, 2022

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 Influencer marketing is a great way to further your brand awareness and social presence online.

Social Media 62

Social Media Brand Branding Media 62

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Shift Communications

FEBRUARY 18, 2016

And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. And given the long engagement cycles with prospects, B2B would certainly benefit from a the personalized experience Slack offers. Derek Lyons.

B2B 60

B2B Marketing Enterprise Community 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Do you need help with B2B tech marketing and PR?

Software 170

Software Marketing Leadership B2B 170

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. 20% of coverage to contain a quality backlink.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. A new study by TrustRadius underscores the importance of trust in B2B marketing. The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. B2B Customers Want Thought Leadership.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

JULY 16, 2016

Especially in B2B, multiple decision makers from multiple departments, including procurement and IT, weigh in on any given decision. ————————————— B2B Marketing Struggle. The B2B marketing struggle comes full circle in production.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. My B2B clients are more open to sponsored content.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. We’re a boutique PR and marketing consultancy dedicated to B2B tech. Hey, Google!

Study 78

Study Marketing Brand Branding 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Jeff Perkins (@jeffperkins8) December 7, 2016. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. But B2B influencer marketing works completely differently.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. “The

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations. How often should I publish blog posts?

B2B 60

B2B Blogging Data Survey 60

ImPRessions - Crenshaw Communications

JULY 10, 2017

Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches.

Pitching 170

Pitching Media Product Launch Agency 170

Sword and the Script

FEBRUARY 18, 2017

As I reviewed other articles I might include for this week’s Unscripted Marketing links [UML], I couldn’t help but think: what would a B2B do with an extra $5 million in the marketing budget ? What did brands get for their money this year? A Data-Driven Answer for B2B]. How to Get the B2B Marketing Persona Right [UML].

B2B 68

B2B Marketing Advertising Advertising 68

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. For example, a company, Kraton, unveiled a new brand identity at K 2016. New Mission For Company.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

DECEMBER 26, 2017

A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ). 78% of B2B marketers say better quality content has driven success. ( B2B Content Marketing ). B2B Lead Generation ). B2B Content Marketing ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

JANUARY 19, 2016

At his “6 Steps to Developing a Content-First Marketing Strategy” Cision webinar, Joe will explore the ways in which brands must provide value with their content to meet their followers’ and subscribers’ needs. Q: If a brand has a small following, how do they get people outside of their network to view their content?

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Remote PR Jobs

SEPTEMBER 25, 2023

We’ve found that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Pinterest. It all depends on where your target audience is the most active and engaged with your brand.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. 1.038 billion in January 2016, to be exact. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. While content strategy has always been important, more brands are waking up to how important it is. Content marketing is all grown up. – 12:50 p.m. From boring to brilliant.”

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 10, 2016

1) B2B to Invest 12.3% Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. For B2B organizations, the study found 12.3%

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

DECEMBER 15, 2020

A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Do you blog regularly? Do you have a PR strategy? Michelle Garrett | Garrett Public Relations.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228