Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Healthcare and Public Safety. Luckily, healthcare and biomedical R&D news breaks every single day. Social Advocacy.

Energy 40

Energy Healthcare Policies Agriculture 40

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Ah, video. Never would I have guessed we’d live a day where every single one us would keep a professional camera and the world’s largest video collection in our pocket. It’s no secret, videos drive engagement.

Infographics 235

Infographics Case Study Content Marketing Video 235

Critical Mention

NOVEMBER 5, 2018

Over two centuries later in 2016, a record number of 137.5 The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. million Americans voted. Franklin D.

Policies 64

Policies Film Exercises Viral 64

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Ah, video. Never would I have guessed we’d live a day where every single one us would keep a professional camera and the world’s largest video collection in our pocket. It’s no secret, videos drive engagement.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 8, 2016

So what I want to do in this post is take a look at how effectively businesses can currently reach an audience on the most popular social platforms for free, through search and through advertising. Kind of like an abbreviated “state of social media” as of August 2016. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Viral Marketing: The Hope, Hype and Helplessness. Social media has become, in many senses, the very thing it once disintermediated. Anchor text links in press releases too are another example.

Web 60

Web Google Mobile B2B 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. Peter Himler (@PeterHimler) January 13, 2016. advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28