Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Stephen Waddington

MARCH 20, 2019

These are the headline findings from Vuelio’s UK Bloggers Survey 2019 produced in conjunction with Canterbury Christ Church University. Vuelio surveyed 500 bloggers in the UK from its database of 7,500. They typically have small audiences compared with mainstream media but are highly personal.

Blogging 76

Blogging Fashion Survey Instagram 76

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. The company survey 600 marketers globally to produce the report. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Business Wire

JANUARY 19, 2017

Rather than simply promoting the content via owned channels or social advertising and platforms, which can limit visibility, utilizing a newswire can enhance visibility, coverage and engagement and drive the traffic needed to make the program achieve its objectives. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. A Harvard Business Review article featured a meta-analysis of social media and its impact on business.

Brand 49

Brand Branding YouTube Survey 49

Communications Conversations

AUGUST 23, 2016

So, that got me thinking: Could Twitter legitimately go away as a company social media tool within two years? Sure, Twitter has a broad smattering of advertising options. And, as social media progresses further and further toward a pay-for-play model, social advertising is everything. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. It’s time to re-prioritize your earned media strategy and shift some of the investment from paid and owned to earned for a more balanced approach.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. 9) Even advertisers want to invest in PR. PR Salary Survey ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

SEPTEMBER 3, 2019

And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 I’ve got a soft spot for surveys, studies and data analysis. c) How Cambridge Analytica Changed How Businesses Monitor Social Media via Mention. That sum includes $2 billion paid up front in cash, $241.5

Analytics 68

Analytics Report Technology Pitching 68

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. In that internship, she handles all the social media of the university’s fundraising office.

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

MARCH 3, 2024

A 2016 study found that compared to other industries, healthcare workers used the most expletives. Think of social media altercations, sports fights, and road rage. Advertising is one of the world’s most pervasive and influential forms of communication. In short: Profanity-laced promotion is not sustainable.

Marketing 100

Marketing Healthcare Study Advertising 100

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christine Moorman | Duke University.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The one thing their advertising has in common is humor, though Geico is still the one to beat. Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student. Let customers know you’re “on the market” .

Consumer 168

Consumer Brand Branding How To 168

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. With the rise of social media, digital technology, and more, PR professionals have to stretch. The best plans take advantage of the fact that social media data offers real-time information as well as historical.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

JANUARY 1, 2019

1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? The median salary for a PR professional in early 2018 was $95,000, according to an annual salary survey by PR Week. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

AUGUST 23, 2016

It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. 2) Experiment with a purpose.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. It’s one that I’ve had a lot of success with in my career doing surveys and studies related to the different topic spaces we were trying to rank in.

Internal 118

Internal International Insurance Insurance 118

PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

Newspapers 60

Newspapers Print Sports Consumer 60

Sword and the Script

AUGUST 6, 2019

TrendKite has become the primary technology for the Cision media monitoring capability. Falcon.io, which is probably more familiar to European readers, was acquired and integrated for social media listening and engagement. While the company has made several social media acquisitions over the last few years, Falcon.io

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Share your post liberally on social media. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 7) Have graphics for social media prepared. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

MAY 22, 2015

So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. Doug reiterated this last point when I asked him for his take on thought leadership in the media. .” Digital media journalists are watching, [which] creates communication opportunities.”

Leadership 40

Leadership Report Media Video 40

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. In the increasingly competitive media landscape, data that supplements a trend being covered in the press – or better yet, offers a contrary insight – can result in some serious ink. Do Surveys Really Work for PR?

Survey 60

Survey Data Google Web 60

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

Stephen Waddington

NOVEMBER 21, 2018

. #4 Weaponised media Fake news is used to describe everything from blatant lies to any subject with which an individual or organisation disagrees. It’s an issue as old as media itself that has been given renewed stimulus by social media and the internet. That’s growth of seven percent since 2016 when it reached £12.9

Publicity 120

Publicity Analysis Measurement Tools 120