Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed.

Tools 52

Tools Handbook Publicity Analysis 52

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Cision acquired PR Newswire in 2015 for $841 million.

Media 108

Media SEO Analytics Analysis 108

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves.

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. billable by… pitching. Measurement is low on the list of skills that get PR pros hired. Before all the media relations people hurtle crappy pitches my way, remember that I come from a media relations background.

Social Media 40

Social Media Media Measurement Survey 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. A volunteer pitch that persuaded. TheatrePasseMuraille (@beyondwallsTPM) July 7, 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.

Writing 203

Writing Blogging Pitching Content Marketing 203

PR 20/20

AUGUST 17, 2017

In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth. Paid Traffic. Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. The studio believed they just saved a half-million dollars with no downside.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Audiences know the difference.

Writing 194

Writing Communications Marketing B2B 194

Cision

DECEMBER 21, 2015

Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. This could have ramifications for measurement and monetization for branded content. Facebook at Work.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. Terms were not disclosed but Viralheat had raised $4.3

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

FEBRUARY 3, 2016

Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. 2015 was the year for thousands of brands to find a solution that could immediately prove positive results — that solution was Kiip. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

APRIL 23, 2015

A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. 2015 B2C Content Marketing Trends. Leads and conversions. Page views.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. They must reconsider how they create, distribute and pitch their thought leadership. What impact does this have on communication professionals? This explains why almost half (48.9 Native Advertising.

Trends 120

Trends Mobile Media Print 120

Cision

JULY 30, 2015

Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. Want to know how to pitch your press release to journalists? View our 2015 Social Journalism Study today! What are Reasonable Goals? Naturally, you want your press release to attract people to it.

Journalism 120

Journalism Analytics Creativity Pitching 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”.

Software 94

Software Banking Technology Data 94

Buzzstream

MAY 2, 2024

And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. Does internal linking have a measurable effect on ranking? Time spent actually configuring it.

Internal 118

Internal International Insurance Insurance 118

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. In 2014 we did 13 different conferences; in 2015 we did three. No, there was no shining light moment for me.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Pitching reporters is not the same as it was 10 or even 5 years ago. How would you advise young professionals to go about optimizing their market value and relevance in 2015 and beyond? Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 18, 2015

This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015. March 4, 2015. Through a balance of offline and online metrics, Maura Ryan measures impact of how each channel performs as the best route to take. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 2) Microtargeting augmented by social surround sound.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. December 2015: One Bold Content Marketing Prediction for 2016. Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169