Cision

JULY 30, 2015

Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. Want to know how to pitch your press release to journalists? View our 2015 Social Journalism Study today! What are Reasonable Goals? The right people, in fact. Who are those people?

Journalism 120

Journalism Analytics Creativity Pitching 120

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”.

Software 93

Software Banking Technology Data 93

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I Marketing turns to creative to stand out from the clutter .

Marketing 198

Marketing Content Marketing Data Social Media 198

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Pitching reporters is not the same as it was 10 or even 5 years ago. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Audiences know the difference.

Writing 200

Writing Communications Marketing B2B 200

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 5) March 23, 2015: Viralheat.

Technology 13

Technology Software Company Marketing 13

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81