Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. So, in 2015, I vow to never be busy. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Marketing Analyst. Zach Burrus.

eBook 60

eBook Creativity Agency Exercises 60

Stuart Bruce

JANUARY 5, 2015

What is public relations? Why in 2015 are we still asking what is PR? PR isn’t media relations. PR isn’t getting favourable media coverage and suppressing negative media coverage. Let’s make 2015 the year when we fight back to make sure people understand what public relations really is.

Reputation 60

Reputation Corporate Ethics Communications 60

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Kantar Media, itself owned by WPP, acquired Precise in 2014. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business.

Tools 135

Tools Software Enterprise Measurement 135

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. For those of you working in digital marketing or related fields, this should come as no surprise to you.

Newspapers 71

Newspapers Mobile Media Facebook 71

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. For those of you working in digital marketing or related fields, this should come as no surprise to you.

Mobile 40

Mobile Media Newspapers Local 40

Prohibition

OCTOBER 17, 2019

The luxury retail market is exclusive and competitive, but don’t worry, this isn’t necessarily a bad thing. As of 2018 sales for luxury goods and experiences are on the rise after a sheer drop in 2015. So, businesses that are in this market are now upping their game in PR and brand marketing.

Marketing 48

Marketing Video Retail Social Media 48

Beyond PR

JULY 18, 2016

And with global attention turning to Brazil, many organizations are wondering how they can win PR and marketing gold in the host country. However, will newsjacking the Olympics earn you media pickup in Brazil? What does all of this mean if you are trying to gain traction in the Brazilian market?

Media Relations 40

Media Relations Print Media Newspapers 40

Doctor Spin

FEBRUARY 22, 2024

[link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. Educate the market and modify perceptions. Source: Public Relations Review 2 Broom, G., Public Relations Review , 17, 219–225. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

MAY 3, 2019

You often have to help the media do that. Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts.

How To 136

How To Education Exercises Newspapers 136

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. You can buy a copy of #PRstack: AI tools for marketing, media, and public relations from Amazon in Kindle and print formats. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Deirdre Breakenridge

MAY 23, 2017

In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. I have two blogs—a food blog and a marketing/PR blog. Pick a Fresh, Relevant Domain Name.

Blogging 282

Blogging Case Study Social Media Instagram 282

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. Do you ever regret it?

Publicity 174

Publicity Leadership Corporate Agency 174

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

Survey 40

Survey Report Local Data 40

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Mindful Marketing

JUNE 24, 2015

From English teacher to journalist, author to public relations counselor, Ron Trahan has been a professional communicator for nearly four decades. 8) What is next for you for the remainder of 2015? The post Masters In Marketing: Ron Trahan appeared first on SeeDepth PR Analytics Platform. I am an image-maker.

Marketing 50

Marketing Technology Newspapers Writing 50

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Can’t get any closer to the source than that, right?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” Working with influencers is marketing, not PR.” “PR Source: Medical Reference Services Quarterly 5 Philbrick, J., & Cleveland, A. Unveiling the 4Cs of Personal Branding.

Brand 52

Brand Branding eBook Resources 52

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. They have larger networks and more social media followers than most of us. Obviously you want your brand to be aligned with key influencers in your market. i’m not anti.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? Some forms of compromise are emerging. This may mitigate the impact of ad blocking.

Trends 120

Trends Software Advertising Advertising 120

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Click to enlarge.

Trends 120

Trends Mobile Web System 120

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. November 3, 2015. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Grassroots. User-Generated Content.

Airlines 120

Airlines Storytelling Local Travel 120

PR Conversations

JUNE 28, 2020

The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009.

Measurement 133

Measurement Social Media Blogging Mobile 133

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Marketing, sales and finance have all been modernised by technology and software as a service.

Tools 60

Tools Enterprise Software Technology 60

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1.

Marketing 87

Marketing Communications Video Reputation 87

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. teens said they ever used Snapchat in 2022–up from 41% in 2014-2015. They’re littered across the web. 59% of U.S.

Social Media 68

Social Media Media Video Facebook 68

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” Working with influencers is marketing, not PR.” “PR Source: Medical Reference Services Quarterly 5 Philbrick, J., & Cleveland, A. Personal Branding: Building Your Pathway to Professional Success.

Brand 52

Brand Branding eBook Resources 52

Stern + Associates

JUNE 22, 2023

In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

Agency 120

Agency Creativity Advertising Advertising 120