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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

You often have to help the media do that. Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts.

How To 134
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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. November 3, 2015. What does that mean?

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Senior PR practitioners lack digital and social media management skills

Stuart Bruce

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. StateOfPR – Research report from Chartered Institute of Public Relations.

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The Public Relations Grand Slam

Mora Communications

You are launching a professional media relations campaign, not playing the lottery. PR is a cumulative process, use what you can from each media placement and keep moving forward. The post The Public Relations Grand Slam appeared first on Mora Communications. Well, it doesn’t happen that way. Los Angeles Publicist.

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I Can’t Use National Media

Mora Communications

National media feeds the local media. The post I Can’t Use National Media appeared first on Mora Communications. Now you’re national news and you’re in a position to garner local news. It takes some thought, work, and persistence, but the rewards can be incredible. Copyright © Mora Communications Inc.

Media 49
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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Take a look at what Disney did with “Force Friday” in 2015.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 169