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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

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Why Metrics Matter: Day One at the AMEC International Summit

Cision

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Here are some of the main takeaways, tweets and thought leadership from day one. . Alistair Wheate (@alistairtweet) June 4, 2015.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Effective Strategy Starts With a Robust Communication Plan

Stern + Associates

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

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International PR thought leader videos from the Davos World Communication Forum

Stuart Bruce

A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:46am PDT. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:48am PDT. Nurul Shamsuri on her communication and leadership panel with Weber Shandwick EMEA CEO Colin Byrne. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:48am PDT.

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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

On Tuesday, February 17, 2015 at 8:30 p.m. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success.