How internal communicators can help bolster corporate recruiting

PR Daily

Here’s how you can help spearhead change and bolster your corporate recruiting efforts: Review your employer brand. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Nothing pinches productivity like staff turnover and lousy recruiting.

Top 2021 internal communication trends

PR Daily

But what do we have to show for all the social media solidarity and bold corporate statements? The post Top 2021 internal communication trends appeared first on PR Daily. Here’s what to expect—and prioritize—in what’s sure to be another turbulent year ahead.


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2021 resolutions for internal communicators

PR Daily

Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. Internal communication is ultimately about building genuine relationships and understanding. Is your leadership team reflective of your public commitments?

9 steps for developing your internal communications plan

PR Daily

Here is a nine-step approach to creating your internal communications plan: 1. Measurement transforms internal communications from a shot in the dark to an effective management tool. Create your internal communication plan and your calendar.

Corporate email: Too much of too much

PR Daily

Corporate communicators sent 72% more emails in 2020 than they did in 2019, according to a new study by PoliteMail. Emails have become a part of our corporate experience, not necessarily our preference in the corporate experience. billion internal emails employees sent to 8.5

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. The company had achieved a true thought leadership status.

B2B 102

How internal communications will change again in 2021

PR Daily

Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Think multi-channel and measured.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Corporate affairs became fashionable again. But that doesn’t mean corporate communications will go back to where things were in 2019.

What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views

PR Daily

The corporate weight and authority given to the job is rising. Susan DeMory , corporate relations manager for Allstate Insurance Company, says she believes 2021 will be the year of flexibility and empathy—and learning new skills. Clear leadership and expectations.

6 top concerns for corporate communications leaders

PR Daily

What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent. In 2018 our data and insights team spoke with over 170 top-level executives and directors who lead their company’s respective corporate communications teams.

What General Mills’ restructuring means for the future of corporate comms

PR Daily

Last week, General Mills announced a restructure to their corporate communications team. What was once a single, traditional corporate communications team will now become three teams overseen by one leader: Internal and employee experience team.

What it takes to make your corporate podcast shine

PR Daily

She’ll be sharing more juicy details during her session on “ Top Tips from the Best Internal Comms Videos and Podcasts of 2020 ” session at Ragan’s upcoming Internal Comms & Culture Best Practices virtual conference.).

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. 5 ways to raise internal PR standards. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices.

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

Since we have our own race on our mind, let’s use the “RACE” model for a helpful framework to build out a pandemic-proof corporate charity event: research, action, communication, evaluation. Go all in on internal marketing and communications.

How to prepare corporate statements ahead of the Derek Chauvin verdict

PR Daily

As a first step, corporate decision-makers should follow the news. The post How to prepare corporate statements ahead of the Derek Chauvin verdict appeared first on PR Daily. The moment calls for comms pros to find rational language for an irrational event.

Creating an internal task force around return to the workplace

PR Daily

a Wisconsin company that advises organizations in creating safe, productive and compliant workplaces, originally developed a comprehensive pandemic plan during the H1N1 pandemic, says Susan Baranczyk, corporate communications strategist.

Why corporate communicators should abandon PowerPoint – and how to do it

PR Daily

However, if you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

From campaigns around carbon neutrality and mental illness to road safety and transgender rights, this year’s winning organizations in PR Daily’s 2020 Corporate Social Responsibility Awards have a lot to take pride in.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. The topics don’t just relate to corporate initiatives, but also address issues that are important to employees.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Business bunk and other corporate ‘wisdom’ to ignore

PR Daily

The corporate world is rife with bad advice and wonky wisdom. RELATED: Join us in California for the Best Practices for Internal Communications an Culture Conference ]. But try carrots before sticks to build internal alliances.

What to Do When Your Internal Communications Goes External


Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. If the internal email goes out at 10:30 a.m.,

Join us at Facebook HQ for the latest internal comms strategies

PR Daily

Join them at their Menlo Park, California headquarters for the Internal Communications & Employee Engagement Summit at Facebook , July 30–31. Proactively prepare your staff for crises and protect your corporate reputation. The post Join us at Facebook HQ for the latest internal comms strategies appeared first on PR Daily. Employee Engagement Executive Communication Internal Communications Leadership Communications Social Media The Workplace

10 tips to establish a consistent, captivating corporate tone of voice

PR Daily

Corporate communication is often vague and evasive. Honest internal communication begets honest feedback from employees, which fuels richer dialogue and better two-way conversations. Make corporate communication something people are happy to receive and want to engage with.

Join Mark Ragan in San Diego for his Internal Communications Leadership Forum

PR Daily

That''s why Mark Ragan created the Internal Communications Leadership Forum. International Flavors & Fragrances. Panasonic Avionics Corporation. Most employee communicators are chained to their desks. They see the same people, write the same copy, attend the same boring meetings day after merciless day. This is NOT a traditional conference. There will be no keynotes, no case studies, no long-winded lectures.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

3 Steps to a Data-Driven Internal Communications Plan in 2021


As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. CRISIS LEADERSHIP NETWORK.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

3 ways to ace corporate content

PR Daily

How can you accomplish the difficult task of grabbing audiences’ attention while also including your organization’s corporate goals and messages? Amber Allman, vice president of corporate communications and events for Gannett | USA TODAY NETWORK, shares a few tips to make sure your corporate content sings—no matter what you’re writing about: 1. For a corporate audience, communicators should know where their employees most prefer to receive content.

Brand managers walk a fine line on International Women’s Day

PR Daily

For International Women’s Day, social media managers had their banners ready. We are also pleased to release a special lip kit in the colors of International Women’s Day. Georgia painted women’s vaginas as flowers, which is pretty much the most International Women’s Day thing ever. MYPURSAR wishes Happy International Women's Day to every woman in the world! Happy International Women’s Day! Marketing Media Relations PR International Women's Day

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. While I have great respect for corporate counsel, lawyers tend to be far too quick to recommend a non-apology, when that’s really just the right thing to do. This is true of messaging, positioning, press releases and corporate apologies.

Uber’s chief: ‘I need leadership help’

PR Daily

and an internal investigation over sexism allegations. In it, he admitted he needs help with leadership, and said he must “grow up”: By now I’m sure you’ve seen the video where I treated an Uber driver disrespectfully. This is the first time I’ve been willing to admit that I need leadership help and I intend to get it. Few of these companies want to hear about, or do, the socioeconomic corporate work that would solidify their long-term survival.

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social media

Looking at Leadership Today: Amy Lyons, SHIFT President

Shift Communications

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. Internally, my primary focus is on fostering the culture through how we communicate to our employees, the programs and benefits we provide, the feedback we gather, and the initiatives we develop to make this a great place to work and grow. So in the case of leadership, I think you need to possess: A strong intuition.

Corporate communications 101, courtesy of Tesla

PR Daily

If you’re wondering why the Tesla story hasn’t exploded as the Uber scandal did, check out this response from Tesla’s internal communications team: “The topics raised in this meeting were followed up directly with those willing to discuss,” a Tesla representative told Business Insider. “We We have a no-tolerance policy and have made changes to leadership, policy, and training to continue to improve our work environment. Do your internal and external communications sound like this?

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

International PR thought leader videos from the Davos World Communication Forum

Stuart Bruce

Nurul Shamsuri on her communication and leadership panel with Weber Shandwick EMEA CEO Colin Byrne. Roman Vassilenko, Chairman of the Committee for International Information at the Kazakhstan Ministry of Foreign Affairs. Sujit Patel, VP Corporate Communications, Godrej Industries, India. Conference Speaking corporate communications public relations Video Photo by Olga Bereslavskaya.