Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. A brand doesn’t have to undertake all of those.

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Airlines Storytelling Local Travel 120

Deirdre Breakenridge

SEPTEMBER 19, 2016

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

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Community Groups Travel Local 150

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

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Case Study Healthcare Film Brand 174

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

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Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

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Trends SEO Leadership Print 124

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

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Conference Small Business Storytelling Journalism 40

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent.

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Media Relations Media Newspapers Print 60

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. From May 7th-July 3rd, 2015 he sent 959 tweets to brands reading “I love you [brand Twitter handle] #brandlove.”

Retail 28

Retail Community Storytelling Social Media 28

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. Jessica stepped out of her comfort zone in December 2015 to create the career and business she has today.

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Conference Crisis Community Crisis Communications 40

Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. How can I improve my teaching to better train my students? What else should I be doing to help students excel?

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Education Training Course Social Media 150

Beyond PR

MARCH 4, 2016

According to the latest Cisco Visual Networking Index , mobile video traffic accounted for 55 percent of total mobile data traffic in 2015 — more than half of all mobile data traffic. Author Wes Benter is a senior online community services specialist at ProfNet , a service that connects journalists with expert sources.

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Mobile Video Interviews Film 73

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. In the legal community , alternative fee arraignments are being driven by clients because these models bring budget predictability.

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Survey System Trends Small Business 60

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. what emerged in 2015/2016 was that this world, this conference, tech, was also a major player in our world. The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications.

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Conference Journalism Web Comparison 36

Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. On Tuesday, February 16th, at 8:30 p.m. The post Join #PRStudChat on Feb.

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Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

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Marketing Content Marketing Advertising Advertising 102

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I am just like anyone else – a normal person.

Community 69

Community Brand Branding Education 69

Doctor Spin

DECEMBER 20, 2023

“Personal branding can lead to professional success by defining yourself professionally through six steps: introspection, understanding, developing, mantra, crafting, digital footprint, and communicating.” Digital communication is too technical for PR professionals.” “PR Working with influencers is marketing, not PR.” “PR

Brand 52

Brand Branding eBook Resources 52

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

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Resources Marketing SEO Engineering 53

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. The Forrester report notes that a branded community is a better solution because a Sony Playstation microsite gained 4.5

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Facebook Real Estate Analytics Report 167

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. They ensure everything we do is transparent, honest and accurate; they build confidence amongst our stakeholders and engage billions globally through proactive and innovative communications. Sir Philip Craven, IPC President.

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Publicity Corporate Reputation Community 118

Marketwired

FEBRUARY 16, 2016

In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

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Creativity Pitching Writing Conference 100

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. I am beyond lucky to call her my friend and mentor.

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Sports Agency Industry Creativity 245

Waxing UnLyrical

OCTOBER 2, 2015

invented storytelling (yea, yea, I know, everyone says that). People who are creating educational opportunities for India’s PR community, like Amith Prabhu. People who are creating educational opportunities for India’s PR community, like Amith Prabhu. I’ve traveled to 6 cities in the last 10 days.

Storytelling 40

Storytelling Travel Community Facebook 40

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Quite simply the best marketing book I’ve ever read (and I’ve read a few). Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. She’s a marketing expert. Sign Up Now. #1: I had a fuzz in my head.

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. I am beyond lucky to call her my friend and mentor.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

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Marketing Content Marketing Crisis Management Data 104

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. These 15 skills will keep you marketable.

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Content Marketing Groups Facebook Reputation 100

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. To us, storytelling is the fundamental essence of how people communicate.

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Interviews Communications Storytelling Marketing 50

Mark My Words

JANUARY 14, 2021

The author Penny Junor warned that the couple would find it ‘very difficult’ to combine being a member of the royal family with pursuing commercial activity, because ‘there are bear traps everywhere’ ‘Inevitably, because of who they are, there will always be a market for them,’ she said.

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Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

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Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Marketing predictions. Marketing be nimble.

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Marketing Employee Content Marketing Training 170

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Freberg for the PR professors on Twitter list! ). Bigger the better, right? University.

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Groups Internal International Conference 60