Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites.

SEO 139

SEO Content Marketing Marketing Software 139

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. FuturePRoof was founded by Sarah Waddington in 2015. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success? Anouchka Burton. But that is just the basics.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. I have found that rhythm tends to lead to higher quality content while also conditioning a community to expect that content. He rattled off a bunch of answers to prove his point.

Content Marketing 129

Content Marketing Study Marketing Survey 129

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. It was popularizing attribution measurement in PR. All this wheeling and dealing that’s been central to Cision over the last several years has been bad for the PR community in my opinion.

Software 176

Software SEO Company Tools 176

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. 2015 has been a year of learning & sharing. How about a movement? Or do they?

eBook 120

eBook Google Tools Analytics 120

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. As the company continues to expand internationally, Kayla’s role communicating to audiences around the world is growing right along with it. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Rethinking internal and external comms. Marketing predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. Surveys of the PR community or reporters ( see these ).

Industry 91

Industry Media Technology Employee 91

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Reputation Us

JULY 14, 2017

It requires asking questions to identify risk in three areas, 1) the public/industry perspective, 2) the perspective of current customers, members and/or shareholders and 3) internal staff perceptions. Are there issues related to the communities they serve (e.g. How does a financial institution measure up to the competition?

Banking 60

Banking Reputation Financial Government 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Reputation Us

JULY 13, 2017

It requires asking questions to identify risk in three areas, 1) the public/industry perspective, 2) the perspective of current customers, members and/or shareholders and 3) internal staff perceptions. Are there issues related to the communities they serve (e.g. How does a financial institution measure up to the competition?

Banking 60

Banking Reputation Financial Government 60

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. General Motors (2015). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. Freberg 2.0 (Mom

Social Media 56

Social Media Conference Travel Internal 56

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™.

Media 60

Media Leadership Enterprise Data 60

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. Yet in 2015, there was the recent Nuclear Negotiation and Agreement , so I thought it would be a good juncture to accept the invitation. So what else is new?

Conference 40

Conference Hotels Internal International 40

MaccaPR

MARCH 18, 2015

This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015. March 4, 2015. Chris Schermer believes that the goal of content marketing should be to create a sense of community that allows customers to achieve their goals. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Communications Conversations

MAY 1, 2015

That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. What’s been the impact internally and across the country with your AmFam agents and teams?

Social Media 60

Social Media Media Twitter Insurance 60

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. What outcomes will you measure? – what do you want to measure? This is a great option for developing your community, as you both serve the information needs of your audiences, while creating value for the owner of the content you share. Content marketing? All of the above?

Strategy 72

Strategy How To Measurement Analytics 72

Cision

DECEMBER 21, 2015

Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 198

Writing Communications Marketing B2B 198

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. In 2014 we did 13 different conferences; in 2015 we did three. Just not being mentally-awake.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. “I share to be part of a community. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. How about the communication for your next corporate event?

How To 60

How To Software System Employee 60

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. Communication Conglomerates Many of the news media outlets across the western world are run by a small number of powerful, influential, international figures who control a large percentage of the media in many countries.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

MAY 13, 2016

Because when we start out assessing the landscape, digging deep to find out what communication “holes” our programs and/or campaigns need to fill, and how doing so helps our organizations move closer to their business objectives… that’s when we are engaging in work that is of real value to our companies. We surveyed internal stakeholders.

Measurement 40

Measurement Analysis Healthcare Training 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

APRIL 2, 2016

13, 2015: Which was when the Paris attacks happened. Element #5: Community. Since you can communicate your message directly to your audience, if you are smart about listening to and engaging in conversation ( C alert!) with them, you can start to build communities around your content ( C alert!) Community: Example.

Strategy 40

Strategy Case Study Community Creativity 40