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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 180
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Call for submissions for AI #PRstack tool guide

Wadds Inc.

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98
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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking?

Trends 135
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PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

Deirdre Breakenridge

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324
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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. What is the most difficult ethical challenge you ever confronted?

Ethics 69
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 264
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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. It has been published by #FuturePRoof and follows the crowdsourced format and learning design of previous projects.

Tools 52