Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content.

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How To Storytelling B2C Measurement 282

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5.

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Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

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Communications Conversations

DECEMBER 14, 2015

And while I’m not backing off my primary claims (no coffees with folks who want to “pick my brain” and phone calls instead of coffees with students looking for advice), I am making a concerted effort in 2016 to get back to coffees. Ed Heil, Storyteller – May already have this coffee on the books for January!

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Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. It was amazing to share with one another and our fellow attendees at the 2016 Florida Public Relations Association Conference in Tampa Bay, Florida! Become the Storytelling Hero: Literally!

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ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Towards the end of 2015, I was feeling distracted. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1:

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Writing Google Meeting Airlines 84

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach.

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Cision

APRIL 1, 2016

In August 2015, there were 50 million ad impressions on Instagram. By December 2015, there were 670 million ad impressions ( MediaPost ). Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. It ’ s going to be a big 2016 for Instagram.

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ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Gillette, a P&G brand, even sued them in 2015, citing patent infringements. But there are storytelling opportunities that the incumbents don’t have. Here are some tips based on tech PR experience.

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Brand Branding How To Storytelling 136

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

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Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. 2015: 6 Pragmatic Content Marketing Predictions for 2015. PR grows more in demand. Public relations is HOT right now.

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Communications Conversations

JANUARY 22, 2015

SHOW NOTES – January 22, 2015. https://hbr.org/2015/01/your-digital-strategy-shouldnt-be-about-attention. Storytelling in the Age of Social News Consumption”. 25 Disruptive Technology Trends for 2015 – 2016”. Storytelling in the Age of Social News Consumption”.

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Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. How To Win It.

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Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

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MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Stay tuned in 2016!

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Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. Embrace the power of storytelling. Perhaps the most effective form of content that PR professionals can use to supplement their press release is storytelling. In 2016, CheckUp newsroom wrote an article about a family, who having discovered Dr.

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Healthcare Publicity Storytelling Employee 60

Communications Conversations

AUGUST 18, 2015

Instagram Zero in 2016? We saw Facebook Zero in 2015. The Next Gen of Wearables/VR Will Significantly Impact Storytelling. it behooves us all to be ready and knowledgeable about how to use the tech as a storytelling tool. Think about the storytelling fodder from the aggregate data these tools are collecting!

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PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

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Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. million keywords worldwide.

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Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. And there are some real gems in that certain whitepaper from 2016.

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Marketing Content Marketing Crisis Management Data 102

NewsWhip

SEPTEMBER 5, 2019

Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. The two have increased in engagements and earned media since 2015, but tend to get drowned out in the noise of the surrounding holidays. Engagements to Halloween content in 2018.

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Web Data Trends Brand 116

Communications Conversations

JANUARY 26, 2016

In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Flash forward to 2016: Media reach is shrinking (traditionally). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Just give this shocking post a read.

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Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 49

Brand Branding YouTube Survey 49

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 168

Marketing Employee Content Marketing Training 168

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. To us, storytelling is the fundamental essence of how people communicate. By Christine Perkett. Which is the most challenging one?

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Interviews Communications Storytelling Marketing 50

Stephen Waddington

JUNE 15, 2017

In the run up to Rio 2016 it faced challenges with funding for the Games, the expulsion of the Russian team, and the death of an Iranian cyclist. Central to the overall management and direction of the IPC, they are masters of storytelling and, at a time of crisis, are trusted with navigating us through choppy waters to calmer seas.”.

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wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. I’m already looking forward to Social Media Week Chicago 2016! She is passionate about storytelling and connecting with audiences. Visit our archives for previous Social Media Week coverage.].

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Mindful Marketing

MARCH 12, 2021

However, actors were crossing racial lines long before Hamilton hit Broadway in 2015. According to research by UCLA’s Center for Scholars & Storytellers, that characterization is not the case. ” Interestingly, Mikayla is double-major in Dance and Business Administration.

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Film Television Examples Analysis 74

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. Amnesty used VR to increase donations.

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Publicity How To Crisis Communications Crisis 60

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché.

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Storytelling Corporate Case Study Measurement 48

Landis PR

MARCH 13, 2023

By Makenzi Jordan Rodriguez ) Spotlight (2015) 2016 Academy Award Winner The riveting film “Spotlight” follows the Boston Globe’s Spotlight team of investigative reporters – the oldest continuously operating investigative team in the U.S. –

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Journalism Film Ethics Television 52

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. December 2015: One Bold Content Marketing Prediction for 2016.

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Flatiron Communications

JULY 5, 2022

In “Newsroom Innovation: What’s the Future of Storytelling, ” Michelle Manafy of Digital Content Next (a former client when it was called the Online Publisher’s Association), served as moderator to USA Today editor-in-chief Nicole Carroll and Axios executive editor Aja Whitaker-Moore. Here’s a link to The AP’s blog post on the session.

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Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. December 2015: One Bold Content Marketing Prediction for 2016. 7: Lou Hoffman.

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PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. So, by fall 2016, I was left with an incomplete book outline.

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Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Wishing you a safe and happy holiday season.

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Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Taylor Ennis, a senior in Public Relations at Auburn University, received the 2016 Public Relations Council of Alabama Student Award. Taylor Ennis, @taylor_ennis93.

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