Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. hours to write. Bloggers that write longer posts are more likely to report success. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5

Blogging 80

Blogging Publicity Marketing Survey 80

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

Prakkypedia

APRIL 6, 2014

Writing it now, it sounds like the dream app – a one stop shop for all my social addictions but it wasn’t. I can use a web browser or my phone to upload to it. Alas, Instagram, you won’t let me upload using a web browser and that is a deal breaker for me. Tom (@big_hawkeye_tom) April 4, 2014. It rarely does.

Instagram 121

Instagram Tools Web Twitter 121

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

The Proactive Report

DECEMBER 16, 2014

The more content there is on the web, the more difficult it is to find what you’re looking for. Sharpen up your writing skills and creativity. PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. Now is the time to.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 198

Writing Communications Marketing B2B 198

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. Not just websites either; wider web marketing as well.

Digg 104

Digg SEO System Reddit 104

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. What impact have they had on your business and/or web or social footprints? He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Blogging goals for 2014. Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions. How do you plan to step out of your comfort zone in 2014?

Content Marketing 78

Content Marketing Resources Pitching Web 78

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Bad Pitch Blog

MARCH 18, 2014

It''s fine to write about it and to publish it in your newsroom. Use of mobiles and tablets to look for STUFF THEY SELL has gone up and nearly 35% of visits to OUR WEB SITE now come through handheld devices. “We Users can now access OUR WEB SITE from any device and location to order their LIST OF STUFF.

Web 67

Web Mobile Pitching Crisis Communications 67

Waxing UnLyrical

JULY 28, 2014

So this week, the roundup features seven posts from around the web that focus on blogging. Why: Are you using the right tools to turn all your writing into profit? Does Blogging Still Matter in 2014? Image: Mike Licht via Flickr, CC 2.0. Blogging for Profit? 5 Sure-Fire Ways Tools Will Help.

Blogging 76

Blogging SEO Community Resources 76

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. Agility PR Solutions is a subsidiary of Innodata Inc.

Tools 83

Tools Comparison Media System 83

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. Ever look at a product online, decide not to buy it, and subsequently notice ads for the product are following you around the web? In addition, dashboard-style views are personalized for users.

Internal 64

Internal International Data Media 64

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book). One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 12, 2019

The idea is a buyer searches for products on the web and finds the company’s website. Software Advice was acquired by Gartner in 2014 ; terms of the deal were not disclosed. Second, in this post, I am looking at these review sites from the perspective of the reviewed company. It’s like comparing QuickBooks to NetSuite.

Software 17

Software B2B Marketing Data 17

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. That’s of an old school freelance writing metric, but it’s still a solid benchmark, or you can assess what you spend on content today, and back into your own number. This measure is useful for making the case to invest in content marketing.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). He's also a world-leading web strategist, content marketer, author, and speaker. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Communications Conversations

JULY 20, 2015

Mark’s posts are insightful, interesting and often times, well ahead of the curve (see his “Content Shock” post from 2014 here ). One of the few who really writes a lot anymore across the social web. But, does that drive everything he writes about? But, I know he’s a busy guy. No question.

Social Media 60

Social Media Blogging How To Media 60

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Flatiron Communications

JULY 25, 2014

The biggest headache I would say I have as an airline reporter are flight delays and cancellations when we have to write a story and find someone who’s stranded at the airport. When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo.

Airlines 37

Airlines Journalism Twitter Social Media 37

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. At least not in 2014; and 2014 wasn’t light years away.

Agency 40

Agency Report Training Leadership 40

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Doing new work requires new ways of working. John Seddon, Rethinking Lean Services.

How To 60

How To Software System Employee 60

MaccaPR

JULY 23, 2014

Most recently, I saw her at the 2014 Social Media Marketing World , in addition to Australia-based spitfire Donna Moritz , who also spoke about visual content. kimgarst) July 18, 2014. Don''t write one post for all platforms; ensure the sizing and tone of visual content matches each of your channels. pic.twitter.com/3wrLuNanqi.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Is Taylor really composing every tweet, writing every post and personally popping each image online? Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast is a free anti-virus tool, which in the process of protecting people, collects a ton of information about web usage. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR.

Software 104

Software Analysis Data Tools 104

Stephen Waddington

DECEMBER 5, 2018

You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet.

Social Media 96

Social Media Marketing Media Creativity 96