Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The first is the tight market for talent.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Melissa Agnes

JANUARY 13, 2015

Note from Melissa: As promised on this week’s episode of The Crisis Intelligence Podcast , here is more information on the National Weather Service’s Weather-Ready Nation Ambassador Program. Listen to episode #032: The National Weather Service’s crisis communication strategy with Daniel Noah. Will your organization be next?

Crisis Management 100

Crisis Management Crisis Crisis Communications Employee 100

Cision

JANUARY 28, 2016

McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis. Starbucks uses brand journalism to highlight their employees. The story showed how Starbucks values their employees and creates a positive work culture.

Journalism 120

Journalism Brand Branding Employee 120

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. The middle of a crisis is the wrong time to find the right resources.

Corporate 109

Corporate Communications Crisis Management Crisis 109

The Stalwart Blog

MARCH 7, 2016

They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models. Any employee who has contact with those outside of the organization should be prepared to respond. Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company.

Crisis 60

Crisis How To Automotive Government 60

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. And what channels do they plan to use to achieve those goals?

Survey 81

Survey Corporate Communications Financial 81

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. The investigation escalated when it was discovered that up to 3.5

Company 87

Company Banking Crisis Facebook 87

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. million have less than 5 employees. Although it’s not clear how many nonprofits have less than 5 employees, what is known is that salaries are generally lower there than in the for-profit sector.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Communications Conversations

SEPTEMBER 22, 2015

Lets start a list: Employees are no doubt aware of exec profiles on LinkedIn. He uses it to connect with all sorts of audiences–employees, vendors, agents. Or, what about leaders who have used their LinkedIn profiles in times of crisis to communicate with employees and external stakeholders. EVERYONE ELSE!

LinkedIn 60

LinkedIn Brand Branding Tools 60

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Maintaining the standard of press material and that any crisis are managed effectively. CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Agency 54

Agency Creativity Hotels Social Media 54

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. Liz Davies, head of communications at the South Tyneside and Sunderland Healthcare Group reports, that her team receives calls at the same time each year asking whether the Winter crisis has kicked in.

Communications 63

Communications Healthcare Print Community 63

Stuart Bruce

JANUARY 7, 2016

Just 66% of small and mid-cap quoted companies say they have formal corporate reputation risk and crisis communications management plans in place and 25% of those that do have plans don’t even review their plans at least every year. Advisers to the sector believe that companies are overstating even these poor findings.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 200

Writing Communications Marketing B2B 200

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Pew Internet writes that Instagram usage grew 9 percent year-over-year from 2013 to 2014 , while Facebook’s use was stagnant. Activate your employees. On the one hand, U2 is extraordinarily popular. ” – Rihanna.

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. Shift to recession mode.

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! A study published in 2014 found that of the U.S. GRI, which provides a set of widely-adopted standards for CSR reporting , even states that CSR tracking and reporting is a form of risk management.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. 19) Employees have huge impact on social sharing. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. Brands in Politics ). Marketing without Authority ). Marketing Spend ).

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Communications Conversations

MAY 3, 2017

You volunteer your time with Social Media Breakfast as a community manager, and have since 2014. Whether it’s employee relations issues that surface on social media or talent acquisition social strategies, there is a clear disconnect between the teams that typically work on social media (in marketing or communications) and HR.

Healthcare 114

Healthcare SMB Social Media Meeting 114

ZudePR

MAY 31, 2015

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

AUGUST 17, 2015

The order of most to least trusted remained the same in 2014 and 2015: NGOs. Thought Leaders/Employees Surpass CEOs in Credibility. Internal Crisis/Inefficiency Management. This allows company workers to feel genuinely included and listened to, allowing them to be more forthcoming as to the causes of crisis and or inefficiency.

Study 120

Study Engineering Mobile Crisis 120

Sword and the Script

DECEMBER 12, 2017

9) Crisis management grows exponentially. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”. Jonathan Bernstein | Bernstein Crisis Management, Inc. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Each time an employee gets replaced, knowledge is lost. Some of the signals?

How To 60

How To Software System Employee 60

Katie Paine's Measurement Blog

MARCH 29, 2023

And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips. Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics?

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR. Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees. What does this have to do with PR technology? We published a briefing on Prezly in late 2019.

Software 105

Software Analysis Data Tools 105

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. It turns out that the high demand for professionals to talk about a certain subject, in multiple sessions, opened doors for middle management employees to speak on behalf of the company.

Marketing 176

Marketing Employee Content Marketing Training 176

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130

MaccaPR

MAY 6, 2015

Now millions of voters who are curious about the just-announced campaign of former Hewlett-Packard CEO Fiorina find themselves staring not at her campaign photos, but at a floridly anti-Fiorina website that hammers the candidate for the callousness of 30,000 employee layoffs under her watch at HP.

Marketing 48

Marketing Crisis Google Government 48