Remove 2014 Remove Crisis Remove Employee Remove Reputation
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

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NYU Twitter Chat Reveals the Bright Minds of our Future

Melissa Agnes

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. Q1: How is a crisis today different than in years past? Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. You must respond like fire! (@lincy_love) March 6, 2014. Q2: How much time do have to respond to a crisis online?

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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Another recent example – the 2014 hack of the email system at Sony Pictures Entertainment – was a grim lesson to companies all over the world.

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15 Lessons Learned From 17 Years of Crisis Post-Mortems

Katie Paine's Measurement Blog

And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips. Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics?

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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial.

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