Deirdre Breakenridge

NOVEMBER 8, 2015

During the campaign our team convinced small bloggers to continue posting articles about the film, social media posts to be shared and engaged with, online radio shows to interview the producers, and backers to tout how proud they were to support the film! Meme’s used quotes snagged from the interview transcripts and key marketing messaging.

Film 150

Film Social Media Video Writing 150

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Waxing UnLyrical

DECEMBER 13, 2013

The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. When Kellye asked me to speak at the 2014 event, I jumped at the chance. xPotomac 2014 (Feb. Resources Shonali Burke 2014 PR conferences gifts for pr pros' You should get to know her.

Conference 110

Conference Hotels Privacy Resources 110

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. Smirnoff vodka (largest anamorphic painting).

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. What do you do to stay up-to-speed with all that’s happening in social media marketing on a weekly basis? Life is about experiences and taking chances. Great question!

Social Media 114

Social Media Media Education Analytics 114

Lauri Pehar Borsh

SEPTEMBER 9, 2014

This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential. By Matt Wilson | Posted: September 9, 2014. And when a CEO is mentioned in a mainstream media article or interviewed on the air, etc. 99% OF THE TIME = NO.

Social Media 114

Social Media Media Analytics SEO 114

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 3) September 15, 2014: Visible Technologies. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Communications Conversations

FEBRUARY 3, 2015

No offense to the many, many people I’ve interviewed for this series before, but this specific PR Rock Star interview may be my favorite. At least not until last year when I asked her to join the marketing/membership MIMA committee (more on that below!). What was it about digital marketing that drew you in?

Interviews 60

Interviews Corporate Meeting Customer Service 60

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. That’s probably our biggest thing in certainly public relations, and corporate communications as well. We have people in-market who are talking about us. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness.

Sports 68

Sports Education Construction Television 68

Lauri Pehar Borsh

SEPTEMBER 9, 2014

This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential. By Matt Wilson | Posted: September 9, 2014. And when a CEO is mentioned in a mainstream media article or interviewed on the air, etc. 99% OF THE TIME = NO.

Social Media 60

Social Media Media Analytics SEO 60

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. We know that every statistic is someone’s real life story,” says Ruth Ann Harnisch in this MSNBC interview with Nisha Chittal that explores the #NotJustAStat campaign’s goals. Let’s hear it for the ladies! Image: Al Jazerra English via Flickr, CC 2.0.

Internal 40

Internal International Case Study Web 40

Stuart Bruce

DECEMBER 29, 2014

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most. But, he doesn’t deserve an honour for any of that.

Ethics 96

Ethics Local Blogging Internal 96

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. While this was wise, it’s only a first step.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. While this was wise, it’s only a first step.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast realized this data could be aggregated, anonymized and sold to marketing companies and set up Jumpshot as a subsidiary to do just that. 2) Will the shuttering of Jumpshot affect PR tech?

Software 104

Software Analysis Data Tools 104

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. It prefers live TV interviews (vs.

Journalism 28

Journalism Guidelines Government Training 28

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Both texts provide useful consideration of channels (2014) or tools (1948) of the trade, with the modern text also focusing on messaging. For me, this probably highlights two things.

Employee 77

Employee How To Internal International 77

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. When Malaysia Airlines flight MH 370 disappeared on March 8, 2014, no one had any idea where the plane was located.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Offleash

MAY 2, 2018

“Blood, sweat and tears” was a common phrase offered during interviews. At the executive level, there are important decisions to be made every day in the interest of the business, around things like go-to-market, revenues and the bottom line. That was my front desk view anyway, and perhaps naïve. Three Ingredients to a “Great” Culture.

Strategy 40

Strategy Policies Healthcare Leadership 40

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 7, 2015

in July 2014: 61 comments. As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ Does blogging still matter? It’s thoughtful and relevant.

Measurement 40

Measurement System Blogging Facebook 40

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 We expect that Lee’s advice for marketers considering an endorsement deal with a celebrity will intrigue you: #1 - Negotiate a Contract That Sets Boundaries of Celebrity Behavior. Source: News Watch 33 , ABC Action News.

Brand 48

Brand Branding Crisis Social Media 48

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81