Deirdre Breakenridge

JUNE 8, 2016

is Communications Coordinator at the Parkinson’s Disease Foundation where she promotes PDF’s work to help end Parkinson’s. Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since. Margaret DeJesus : Margaret DeJesus, M.S., Read more.

Social Media 150

Social Media Pitching How To Media 150

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

AUGUST 8, 2014

2014 is clearly my year to be in Florida. ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. On balance: Key takeaway from Edelman’s “Balancing Act” panel at #C2Miami : Recharge, Be Present, and Communicate.  Edelman Talent (@EdelmanTalent) August 8, 2014.

Conference 95

Conference Energy Meeting Twitter 95

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Managing your reputation crosses over communications, public affairs and public relations. But who oversees a company’s reputation?

Reputation 79

Reputation Public Affairs Survey Financial 79

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences.

Interviews 105

Interviews Ethics Government Internal 105

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. I’ve always been a client guy’. Listening builds trust.

Meeting 58

Meeting Agency Corporate Education 58

Waxing UnLyrical

JANUARY 20, 2014

In this WUL, post I explore how removing barriers to communication by inviting others in can help build both online and offline communities. Why: We need social sustainability in order to provide equality and a good quality of life within communities, particularly communities of the less fortunate.

Community 77

Community Resources LinkedIn Google 77

Waxing UnLyrical

FEBRUARY 3, 2014

How Social Media Impacted the 2014 Indian Elections. Why: In this great guest post for WUL, Ancita Satija examines how India’s AAP (Aam Aadmi Party) used social media to impact the 2014 Indian elections. Is The Corporate Website Dead? Communication Resources Shonali Burke Social Media Weekly Roundup being social'

Social Media 73

Social Media Corporate Resources LinkedIn 73

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Why: The medium through which we communicate is constantly evolving. Why: Even your mostly written communications like blog posts need a visual boost. Does Blogging Still Matter in 2014? Image: Mike Licht via Flickr, CC 2.0.

Blogging 76

Blogging SEO Community Resources 76

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. ‘Not everything that counts can be counted and not everything that can be counted counts,’ once said a certain Albert Einstein.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. Why: Content marketing has remained a hot topic during 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Before You Respond to that Email, Pause. 10 Must Read Content Marketing Posts for 2015.

Analytics 80

Analytics Google Content Marketing Small Business 80

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus is an employee communications platform that announced several new products at its customer conference. Surveys of the PR community or reporters ( see these ). Product briefings with a product manager.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 95

Agency Trends Marketing Survey 95

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. appeared first on Firefly Communications. Let’s unpack that a bit more, because as a human, there seems to be something wrong here.

Leadership 71

Leadership Reputation Employee Hotels 71

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. They are speaking on our behalf.

Sports 68

Sports Education Construction Television 68

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Brian Vickery also weighed in on this topic: A1: Showing my ignorance, I think PR is migrating to more community management/outreach, so NEEDS to be integrated w/marketing #measurepr. Since I’m flying back to the U.S. Can you believe it?

Measurement 72

Measurement B2B Community LinkedIn 72

Waxing UnLyrical

DECEMBER 1, 2014

Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out. Speaking of planning, I’m teaching a full day workshop for PRSA in NYC on Friday. Based in the Washington, D.C.,

Resources 69

Resources Nonprofit Measurement Creativity 69

PRSay

SEPTEMBER 26, 2016

Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Internally, people will look to the PR people to gauge the true level of a particular situation.

Sports 60

Sports Conference Social Media Crisis 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. In fact, without communication or public relations, nothing can be achieved.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

AUGUST 1, 2016

I’m Elise – a communications and marketing professional who found herself in DC after college and brought her husband and dog along with her. I founded ep communications in 2014 after seven years of working for trade associations and think tanks. Introduce yourself – who are you and what do you do? Who inspires you?

Course 0

Course Television LinkedIn Banking 0

Waxing UnLyrical

JANUARY 20, 2015

Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable. Valeria Maltoni reviews Vision Critical’s 2014 report. What Social Media Analytics Can’t Tell You About Your Customers.

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

APRIL 13, 2015

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

APRIL 27, 2015

Lukaszewski’s 12 axioms of crisis survival (2014 edition). If you are ever in the market for a crisis communications training program, you should look him up. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

How To 40

How To Crisis Hotels Crisis Communications 40

Solo PR Pro

OCTOBER 6, 2015

Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers?

Survey 40

Survey Report Local Data 40

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Kaylea currently serves as the director of communications for the Chapter.

Sports 0

Sports Leadership Internal International 0

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Eric Wittlake (@wittlake) January 7, 2014.

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. There’s an actual and measurable dollar value represented by corporate reputation.

Corporate 195

Corporate Training Reputation Media Training 195

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist.

Transportation 122

Transportation Social Media Corporate Agency 122