Waxing UnLyrical

MARCH 22, 2013

Why not just set up your branded business email address, especially if you already own your domain? Wouldn’t this be one of the basic marketing mistakes to avoid ? Daniel Honigman (@DanielHonigman) March 22, 2013. A company branded address seems more professional. shonali — Deb Lee (@SohoTechTraing) March 22, 2013.

Brand 109

Brand Branding LinkedIn Facebook 109

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. Pitchman, Commercials, Integrated Marketing.

Content Marketing 60

Content Marketing Marketing Television Film 60

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? We also host our annual National ¡Bravo! It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. What makes LeeAnn’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? We have the luxury of having customers on our corporate campus regularly.

Agriculture 90

Agriculture Employee Corporate Training 90

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). but did you enhance brand. John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013.

Measurement 103

Measurement Corporate Survey Viral 103

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. Brand comebacks. ” Office life. Self-improvement.

Trends 110

Trends Crisis Corporate Leadership 110

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective.

Storytelling 40

Storytelling Brand Branding Advertising 40

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. In 2014 Joe joined ISEBOX, a leading communications cloud platform, leading sales and marketing efforts.

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

DECEMBER 22, 2014

Give Your Brand A New Year Makeover. Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. 3 Essential Tips for Digital Marketers. Digital marketing shifts coming out of AdTech 2014. Why: In 2014 we’ve witnessed a shift in attitudes surrounding digital marketing.

Web 73

Web Creativity Blogging LinkedIn 73

PRSay

MAY 6, 2016

In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. I do think social scoring has a place in our marketing efforts; just not the only one. 25 in DC) rather eagerly. With some trepidation as well, but definitely anticipation too.

Community 79

Community Nonprofit Twitter Measurement 79

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Norton's Notes

APRIL 21, 2016

The latest statics identified that marketers have noticed this reach and engagement restriction and have started sharing their videos more widely in Facebook than in YouTube. Research by socialbakers as far back as January 2013 discovered that Facebook videos achieved a 40% higher engagement rate than YouTube links.

YouTube 28

YouTube Advertising Advertising Television 28

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. The simplest solution could be to turn to influencer marketing. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

prTini

JUNE 24, 2016

Clearly, our country is grappling with issues here that go so far beyond anything to do with social media or PR, and by comparison the question of brand social media response seems so small. As the news unfolded online across all channels, it became critical that brands tune in and show sensitivity to the conversation happening around them.

Crisis 37

Crisis Mobile Social Media Comparison 37

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. Overexposure. see below).

Marketing 120

Marketing Advertising Advertising Measurement 120

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Source: Virgin ). Air New Zealand’s "Nothing to Hide" TV Spot.

Travel 89

Travel Airlines Hotels Marketing 89

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Steve then gave the crowd words of advice based on lessons from real brands: the sinners and winners of social.

Social Media 0

Social Media Media Mobile Video 0

Shift Communications

DECEMBER 22, 2014

In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Close to 3,800 brands have used the calculator since its inception. Marketing Analyst. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Waxing UnLyrical

MARCH 8, 2013

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. You saw (I hope) my post on Oxfam’s Behind the Brands campaign. Based in the Washington, D.C.,

Internal 96

Internal International Case Study Insurance 96