Social Media for Consumer vs. B2B: Three Fundamental Differences
Deirdre Breakenridge
JULY 3, 2015
Enjoy our experience…buy our product…come to our event. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. In B2C social media, you see a lot of product and brand-oriented calls to action.
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