Solo PR Pro

AUGUST 31, 2021

In 2012 when her day job restructured, Meredith was laid off. She used the opportunity to step out on her own, forming Thought Bubble Communications , a boutique agency with a focus in multicultural PR. But with Thought Bubble, I’m able to give them the big agency expertise while catering to their needs so clients don’t feel ignored.”.

Meeting 98

Meeting Real Estate Energy Agency 98

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This tactic worked until Google’s Fred update arrived.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. There are exceptions but they are limited.

Storytelling 78

Storytelling Social Media Internal International 78

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Shift Communications

JANUARY 27, 2015

He started PR 20/20, an inbound marketing agency, in 2005. In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Consumers have changed. Who is Paul Roetzer? You can find him on Twitter at @PaulRoetzer and on the PR 20/20 website.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Rock the Status Quo

APRIL 23, 2015

Many consumer bloggers who do product reviews, for example, are brand ambassadors because they are paid in money or product, not unpaid brand advocates. As an agency and consultant, I often find client expectations around the goals, purpose and potential for success of a brand advocate program are completely unrealistic.

Branding 100

Branding Brand Community Wikipedia 100

Prohibition

APRIL 2, 2017

Whilst the day’s of faxing journalists may seem like ancient history, and thankfully something I don’t personally remember (I’m still young I promise), it was the start of the PR revolution, much as it was the start of the consumer revolution. The control of the brand became diluted as the consumer grew its share of voice.

Social Media 48

Social Media Agency Consumer Fashion 48

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. Staying Human.

Ethics 52

Ethics Conference Technology Employee 52

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages. Always follow the rules!

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). If you work for a large organization that competes with other business units to send marketing emails through a central marketing agency, these email takeovers are gold. 16% on marketing analytics.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

NOVEMBER 26, 2016

Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. We discussed the content marketing trough of disillusionment back in 2012 , as it relates to a marketing philosophy, however, rather than an emerging technology segment.

Brand 60

Brand Branding Content Marketing Film 60

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. Duration: 2012-present. Go Red For Women. Client: American Heart Association. billion to over $4 billion.

Engineering 22

Engineering Education Retail YouTube 22

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Information overall is consumed differently because of social and the competition among stories today grows stronger each day. I started my PR career on the agency-side and the experience there is invaluable.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

APRIL 27, 2015

Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. While at first glance, it would appear that there’s a dip in Facebook’s revenue, this is a seasonal pattern.

Mobile 60

Mobile Facebook YouTube Video 60

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This tactic worked until Google’s Fred update arrived.

Google 64

Google Digital PR Mobile SEO 64

Communications Conversations

JULY 19, 2018

Back in 2009-2012, when social, search, mobile and other channels under the digital umbrella were less mature, specializing in one of those disciplines seemed like the way to go, and that was the advice from career experts. And, what attracts you to B2B vs. more consumer-focused brands? I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

JULY 24, 2014

For most small- to medium-sized commercial galleries—particularly following the effects of the recent economic recession—it would be an absurd and extravagant expense to hire a PR agency. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics. ”, in: Zhongguo da baike quanshu ???????,

Marketing 87

Marketing Communications Video Reputation 87

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. More recently, we need to think like the end-user, whether a consumer or a business. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

MaccaPR

SEPTEMBER 25, 2019

For example, in 2012, a brand could easily reach 15% of its Facebook fans with a single post. A question we frequently hear from many of our Maccabee agency clients is, “If organic posts don’t reach our audience, why should we put effort into creating good content for our pages? By 2014, that reach fell to about 6%.

Social Media 94

Social Media Strategy Media How To 94

Mindful Marketing

JUNE 1, 2019

The concern is that the new nomenclature, like the word meatless, confuses consumers. ” As one of the nation’s leaders in commercial red meat production, the state has a real “steak” in ensuring that consumers do not migrate away from ‘real’ meat. That’s its job.

Consumer 55

Consumer Industry Education Marketing 55

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

JULY 11, 2017

Certainly, trust is a key issue, and the HBR piece points to 2012 survey data that found 80% of CEOs don’t trust CMOs. Slide 54 of the Meeker report cited data saying a remarkable “82% of consumers stopped doing business after a bad experience.”. Can your agency bring big ideas and execute?

Marketing 68

Marketing Leadership B2B Survey 68

MaccaPR

JULY 10, 2014

What’s most remarkable is that Southwest bravely encourages its flight attendants, within certain parameters, to create their own pre-flight entertainment – just as our agency advises clients to empower their employees to become advocates for their brands. Oh yeah, baby. Brand Strategy Video'

Travel 89

Travel Airlines Hotels Marketing 89

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. 7: The Compound Effect , by Darren Hardy (2012) £9.99. But I did consume a lot of news, particularly the Saturday Guardian. 10: Ready Player One by Ernest Cline (2012) £6.29. To be the best, you must be able to master hard things, quickly. There’s loads more.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

FEBRUARY 24, 2015

of social media activities are conducted through outside agencies. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. While 37% of projects used available tools or requested marketing analytics in February of 2012, that number declined to 30.4%

Mobile 60

Mobile Study Marketing Survey 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. These are just a few of the seemingly endless examples of how AI has become prevalent in the companies we use everyday as consumers. What Is Artificial Intelligence?

Marketing 53

Marketing Software eBook Technology 53

Norton's Notes

JUNE 12, 2015

She was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. 1. What is your area of specialism/industry? We will still be choosing, as individuals, a subject matter expertise.

Interviews 28

Interviews Fashion SEO Social Media 28

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! Rich started PRexamples.com in January 2012.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

MaccaPR

APRIL 27, 2015

During the 2012 presidential campaign, candidate Gov. sucks – which Vox Populi Registry innocently claimed was “designed to help consumers find their voices and allow companies to find the value in criticism. Paul Maccabee is president and co-founder of Maccabee, a public relations and online marketing agency based in Minneapolis.

Brand 48

Brand Branding Marketing Agriculture 48