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Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Polaris

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story. Pellegrino.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly.

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ICON 2021 Recap: Randi Zuckerberg on Harnessing the Entrepreneurial Spirit

PRSay

But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. “I The founder and CEO of Zuckerberg Media talked about receiving a call from her brother, Mark, to help with digital marketing for his new venture, which was called The Facebook at the time.

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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

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10 Facebook Features That Businesses Should Use More Often

Cision

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

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Polls v. Shares: What’s the truer measure of public interest?

NewsWhip

Kevin Roose at the New York Times wrote in August about the possibility of Facebook being the true barometer of public opinion. Using our data and that of others, he noted conservative opinion and news sites were getting as much or more engagement than mainstream media, suggesting Facebook might hint at a conservative “silent majority”.

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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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