Polls v. Shares: What’s the truer measure of public interest?
NewsWhip
NOVEMBER 10, 2020
But, it does show that polling as a measure of public opinion is not enough on its own. Kevin Roose at the New York Times wrote in August about the possibility of Facebook being the true barometer of public opinion. He could then calibrate precisely a national campaign for each of those markets. Which is what happened. .
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