ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Write the book on it. Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. Last month, Inc. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing.

Brand 196

Brand Branding Reddit B2B 196

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 121

Communications Case Study Training Reputation 121

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 106

Interviews Publicity Technology Social Media 106

Critical Mention

JUNE 29, 2018

The 2010 Deepwater Horizon oil spill was an industrial disaster that killed 11 people, left 200 million gallons of oil in the ocean and resulted in BP paying $18.7 Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. We all remember BP. billion in fines.

Crisis 68

Crisis Customer Service Video Financial 68

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Critical Mention

JUNE 12, 2018

However, like any live event, no matter how much you prepare, game strategy on or off the field doesn’t always go according to plan. These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. South Africa builders’ fatalities and mistreatment.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Sword and the Script

NOVEMBER 12, 2016

He writes that social science suggests buyers are motivated by goals in the pursuit of choice: “In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.” This strategy has a double benefit.

B2B 116

B2B Marketing How To Survey 116

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here. Have any questions?

Google 109

Google SEO Engineering Measurement 109

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Journalistics

JANUARY 3, 2016

I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations. Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent.

Google 101

Google Nonprofit Engineering SEO 101

Bianchi Biz Blog

JANUARY 24, 2022

In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. Hinder, Pop Evil, Rehab, and Motion City Soundtrack are awesome bands.

Meeting 80

Meeting Automotive Media Technology 80

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? So you can learn from him both about writing and woodworking. and been re-energized to try to write more myself.

Blogging 85

Blogging Facebook Twitter Measurement 85

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Give break out sessions on networking strategies, interview skills and career planning. That changed in 2018.

Resources 79

Resources Creativity Publicity Local 79

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

Publicity 95

Publicity Facebook Twitter Measurement 95

Communications Conversations

DECEMBER 13, 2019

As an agency and corporate leader, I have leaned on Ryan’s blog not only to post jobs, but to benchmark and help draft new job descriptions – especially as the industry evolved into digital and experiential strategies. The most popular posts on the blog were (naturally!) job postings.

Blogging 78

Blogging Agency Community Local 78

Stuart Bruce

JANUARY 6, 2015

Offensiveness is thus built in to the official campaign strategy. Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010.

Communications 60

Communications Case Study Interviews Study 60

Journalistics

JANUARY 3, 2016

I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

FEBRUARY 16, 2011

Because if we leave reaching and motivating customers directly out of our strategy, we’re going to be putting the proverbial eggs all in one basket. When I told his story at GrowSmartBiz 2010 , one of my favorite responses was from Vanessa French , when she said, “What a terrific story.”. And so have many other people.

Publicity 107

Publicity Media Case Study Nonprofit 107

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Twitter Tourism 60

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. But if you have a good system going internally, then being social, as opposed to simply going social, is a very smart business strategy. Who’s in customer service?

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. How to celebrate Halloween social media style , from New Media Strategies. Why: pure fun. Wanna Subscribe?

Small Business 51

Small Business Tourism Measurement Social Media 51

Sword and the Script

OCTOBER 27, 2015

Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? Research suggests buyers are engaging more and more content prior to making a purchase. Did our cognitive processes really require twice as much information as they did the year before?”

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 4, 2010

It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well. I ended up writing about it after all, couldn't help myself.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Frederik Vincx

JULY 24, 2016

Some of the strategies I’ve already mentioned will help you reinforce boundaries around your time and what you focus on. Writing the first draft? Each team member writes their goals and accomplishments down in advance. It may take time for our renewed productivity strategies to become part of the culture. Value your time.

Meeting 60

Meeting Creativity Software Google 60

Waxing UnLyrical

FEBRUARY 1, 2011

Noting that there were quite a few comments about how KPIs need both context, strategy and relevance , Seth continued to say that the need should be framed in terms of awareness, knowledge and actual behavior. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Whats not to like?

Facebook 108

Facebook Twitter Blogging Social Media 108

Contently - Strategy

OCTOBER 1, 2018

Snow’s article is appropriately titled “The Problem With Best Practices,” and he cuts to the core of this ridiculousness when he writes, “The ‘best practice’ is one of the business world’s most common conventions, but it’s often arbitrary and based mainly on habit—the result of conditions that no longer apply.”

Marketing 111

Marketing Google Newspapers Print 111

Contently - Strategy

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. Building this type of content program is so difficult because it requires the perfect combination of strategy, talent, process, and tools.

Leadership 111

Leadership Brand Branding How To 111

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Rather than making hasty decisions based on anecdotal evidence, there’s a need to base organisational strategies on solid research. Attention according to the supervisory attentional system. Source: Hargis, M. &

eBook 52

eBook Groups Biotechnology Resources 52