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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. The quality of queries changed too as the web evolved. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring.

Reddit 176
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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Comms School: end of term

Stephen Waddington

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. My blog and participation in social media communities help attract talent and work. Marcel Klebba and I created Comms School to help students get to grips with their web shadow or digital footprint.

Web 68
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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

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Marketing To Your Hardest-To-Reach Customers Online: Secrets Of Vertical Social Media Channels

MaccaPR

Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn. In addition to the healthcare industry, vertical social networks have popped up for professions as diverse as web development, academic research and military veterans (see below).

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Using Twitter to monitor and measure public health and wellbeing

Stephen Waddington

Social media listening is finding applications in healthcare. Social media listening has become a booming business in the past five years. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter.

Twitter 68
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified allows you to monitor all the major social media sites and online news sources. What I saw was quite impressive. 1) Overview of Notified.

Software 115