Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Of course, I am making some assumptions here. received 13 percent.

Google 101

Google Nonprofit Engineering SEO 101

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. He believes there may be a market need for tools that monitor the web for misinformation and disinformation. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. Comment as Show More Trackbacks Tweets that mention Bringing Open Community To Public Relations | Waxing UnLyrical -- Topsy.com says: November 22, 2010 at 10:44 am [.] Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Burrelles Fresh Ideas

MAY 9, 2023

In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. When you go to the framework’s web page, you’ll find a tile-based, simple-to-use, clickable worksheet that you can complete right on the site and download the finished product.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 113

Software Tools Publicity System 113

Sword and the Script

NOVEMBER 12, 2016

Revella, who has published a book on buyer personas (which is on my “to read” list) and founded the Buyer Persona Institute in 2010, explains why: “It shouldn’t be surprising that your internal sources don’t have the information marketers need. Not every answer a customer provides belongs on the web – it might be suited in buyer persona.

B2B 114

B2B Marketing How To Survey 114

Communications Conversations

AUGUST 15, 2016

These influencer videos are most likely a nod to the burgeoning growth of video across the social web. If Guy Kawasaki has something interesting to say on a topic I care about (the last time he did that, by the way, it was 2010), I’ll stop and read it. Can’t you just hear the conversations at LinkedIn HQ? How do we do that?”

LinkedIn 60

LinkedIn Video Reddit Web 60

Norton's Notes

OCTOBER 24, 2017

My methodology for calculating this list this was to grab all of the walking blogs that are active and run them through a number of web analysis tools, and then decide from this combined data, and my own insights, which are my top ten. Andy Howell .

Blogging 57

Blogging Film Resources Travel 57

Critical Mention

OCTOBER 27, 2018

But what people don’t realize is that, whether or not people actually go to Facebook.com or use their app, the company is building infrastructure that permeates through the rest of the web. Also, Mark Zuckerberg’s decision to acquire Instagram for a billion dollars in 2010 looks like an unbelievable bargain now.

Interviews 79

Interviews Media Content Marketing Facebook 79

Sword and the Script

APRIL 10, 2018

They grew in marketing prominence with the advent of the web and the online news release. For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic. The point is, what is news…is highly subjective.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Sword and the Script

NOVEMBER 11, 2017

Web visitors that bounce, maybe more valuable than businesses give them credit for, according to research by Parsely , and reviewed by Lucia Moses of Digiday for a piece titled, Turns out the flyby reader is more valuable than often thought : “Parsely looked at 1.6 Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML].

Study 64

Study Marketing B2B Apparel 64

Communications Conversations

MAY 15, 2015

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)?

Hotels 60

Hotels Facebook Web Journalism 60

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JANUARY 20, 2012

What did people not get to do in 2011 , measurement-related, that they’d like to do in 2012: @hopwood : Set firm, meaningful and motivational goals for our people to achieve “client delight” @SceneStealrEric : Providing clients with full-service, customized reporting based on their web data. See you then?

Analytics 56

Analytics Google Measurement Web 56

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. It’s pretty good.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. Palomino wins this round.

Facebook 57

Facebook Measurement Twitter Social Media 57

Bad Pitch Blog

AUGUST 18, 2010

Richard Laermer: PR Eats Its Own: The Worst of 2010 We''re told Chris Anderson will be attending the web''s funeral during SXSW this year, so someone has to out the PR folk. Please check out the following panels and vote with your heart. Comments are also encouraged as we want to know what you think of each topic.

Privacy 66

Privacy Construction Social Media Web 66

Sword and the Script

OCTOBER 27, 2015

Content marketing, with its focus on utility, has accelerated this slant, as Mr. Webster says, taking “what a good salesperson is supposed to say to a customer,” merely writing it down and publishing it on the web. Research suggests buyers are engaging more and more content prior to making a purchase. Patently absurd.”.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 17, 2010

And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference. Additional resources: The Poynter Institute has a great article on writing for the web 7 ways to improve your writing… right now , from Copyblogger (bet you’ve already read this, right?) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Glad thats over with.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. NZ, Passing Time 2010 ( Public Domain ) . Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . 2) Visual Search Engine to Sell Search Ads. If not, give our services a try. Talk to Us! Photo credit: Flickr, Bernard Spragg.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

AUGUST 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. Bloop Bloop: The Conference Call | Waxing UnLyrical says: August 28, 2010 at 10:38 am [.]

Twitter 68

Twitter Facebook Measurement Blogging 68

MaccaPR

JUNE 16, 2016

In addition to the healthcare industry, vertical social networks have popped up for professions as diverse as web development, academic research and military veterans (see below). Since launching in 2010, San Francisco-based Doximity has grown its membership to 605,000 verified U.S. Doximity: An Overview for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Sword and the Script

NOVEMBER 5, 2019

Ever look at a product online, decide not to buy it, and subsequently notice ads for the product are following you around the web? was “founded in 2010 in Copenhagen by Ulrik Bo Larsen,” according to FinSMEs , and has more than “400 employees in Copenhagen, New York, Berlin, Melbourne, Budapest and Sofia.”.

Internal 63

Internal International Data Media 63

Waxing UnLyrical

DECEMBER 21, 2015

It goes back a bit – to 2010! Why: So… taking a time out when you’re stressed is apparently a really smart thing to do. I didn’t know that when I wrote this post. I was so ahead of the curve, y’all. – and as I re-read it, I clearly need to take this lesson to heart.

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

APRIL 27, 2015

Why: Back in 2010 after the Haiti earthquake, I asked Wendy Harman of the American Red Cross how we could best help. Why: We all want to help when disaster strikes. But heading out to buy a teddy bear doesn’t always have the desired effect. From HowStuffWorks. Go social, give wisely.

How To 40

How To Crisis Hotels Crisis Communications 40

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. Then, Traackr starts crawling the Web based on your keywords. I first came across the folks at Traackr. As luck would have it, we weren’t able to meet in person, but we stayed in touch.

System 90

System Twitter Facebook Examples 90

Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. Finally, what are some cost-effective ways of correlating outputs to outcomes?

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 99

Tools Marketing Nonprofit Mobile 99

Stephen Waddington

AUGUST 27, 2018

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Journalistics

JANUARY 3, 2016

In fact, the 10 most-popular posts for 2015 were posts from 2009, 2010 and 2013 respectively. Anyone publishing to the Web should understand Google’s standards for a Google-friendly site. Despite only publishing six posts in 2015, we actually increased Traffic by 42.29%, Visitors by 41.54% and Pageviews by 38.25%.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

JANUARY 23, 2011

A non-techie explanation of how web pages are secured , by Philip Sheldrake. You won’t believe it… by Steve Crescenzo. Why: It’s 1,406 words of hilarity. And frighteningly believable (sorry, Oprah junkies). Or, as Steve put it, OWCH. 1,724 words, but does it really feel like it? Glad thats over with.

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Glad thats over with.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Integrating media and web metrics : matching specific posts to web metrics (e.g., CARMA said: Nay!

Measurement 80

Measurement Publicity Analysis Tools 80

PR Fuel

NOVEMBER 27, 2018

These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth. In 2010, Gap rolled out a new logo as part of a rebranding effort. People hated it. So, what did Gap do?

Survey 45

Survey Company Customer Service Small Business 45