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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

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Behind the Headlines with Kristin Daher

Cision

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. In 2010, I got my chance to work in Food PR and I was hooked! I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.

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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. At the time of this writing, the rate is currently 3.8%. This is because employees go home to friends and family that mention they saw their employer on the news.

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Why so many Employer Brands struggle with social media

Communications Conversations

They need to recruit THOUSANDS of employees each year to help at their headquarters AND at their many, many stores across the U.S. Without a huge agency behind the work, who’s going to write all those scintillating case study posts? After all, if recruiting suffers, productivity and employee morale go down.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

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“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

Waxing UnLyrical

Well no matter what generation is out there, there’s going to be a good employee and a bad employee. It stinks that I am going to be compared to Generation Z , people born between 1995 and 2010. 2010 to 2014, depending on which site you read. Gerry often writes about age discrimination.

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