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The Top 10 Books of 2016 (According to Zude)

ZudePR

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 264
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Winning better relations with the community

PR Conversations

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

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Winning better relations with the community

PR Conversations

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

In this book, Snow identifies 9 principles to help explain how some of today’s most successful innovators—comedians, business people, designers, inventors, athletes and more—are able to use less effort to achieve much more. After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired.

Airlines 100
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#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

Deirdre Breakenridge

In this two-part series, I will share with you how some people are naturally drawn to the spotlight, and what companies can do to harness that talent to engage their customers to drive sales. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding.

YouTube 150
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Reputation on social media – Comms must own it or lose it

NewsWhip

Companies, like people, need a minimum threshold of reputation to operate in society. If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate.