PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 166

Crisis Ethics Publicity Marketing 166

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? And people still faxed pitches!

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

MAY 26, 2017

I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. How do you help brands create communication that inspires action? What is one thing most brands are not doing but should be? It’s great to see brands embracing the culture of others. How does analytics drive PR strategy?

Analytics 227

Analytics Measurement Pitching Travel 227

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. It was an interesting question, because I run one of the largest branding groups on LinkedIn with almost 40,000 members.

YouTube 150

YouTube Groups LinkedIn Social Media 150

NewsWhip

FEBRUARY 19, 2021

Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. . They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Reputation Meets “Clash and Turmoil”.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. Notified said it can now monitor brand mentions on TikTok. She previously served as the company’s chief strategy officer. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. by Mark Weiner & Cision “…when companies and brands increase their level of PR spending, there is no observable point of diminishing return. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Cision

APRIL 19, 2016

She recommends personalizing brand communication to build more personal relationships with your audience. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA. What do you see as the biggest challenge facing brands today? How can they overcome it?

Ethics 120

Ethics Consumer Leadership Groups 120

5W PR

JULY 6, 2019

Everyone needs a fresh start every now and then, and this is no less true for your brand. Your Current Brand Identity Has Turned Negative. One day, you might be the world’s favorite shampoo brand, the next it seems the whole of social media is accusing you of accelerating male pattern baldness. Your Branding is Outdated.

Television 60

Television Travel Consumer Brand 60

5W PR

JULY 27, 2020

Gamification peaked in 2010, then went on a steady decline for several years. Brands that don’t have gamification experts on staff should retain a qualified consultant who can advise the company about the best software to invest in to achieve its primary goals and so mom doesn’t get hit with a two by four.

Exercises 97

Exercises Software Employee Training 97

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York.

Ethics 52

Ethics Publicity Data Agency 52

5W PR

AUGUST 1, 2019

Still, a company’s brand is typically its most valuable asset and must be treated as such. Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. As a PR expert, you’re likely investing considerable time, and money, into your PR campaigns.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Konnect Agency

APRIL 16, 2020

Instagram was introduced in 2010 and gave birth to the modern-day influencer. As marketers, we understand the need to embrace change and constantly adjust to the new way of doing things, and sometimes we take brands with us kicking and screaming because we know those who don’t evolve will be left behind.

Instagram 40

Instagram Facebook Advertising Advertising 40

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” He “held the same position at Falcon.io, a company he founded in 2010. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. I got up and asked them, “if that’s the case, why do we need PR agencies?” That’s just not realistic anymore. Nor is it scalable to the Open Community.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

NOVEMBER 11, 2017

Brands should strive to be a trusted source that answer questions quickly. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. Also see: Influencer Marketing: Choosing Influencers, Strategies and Metrics [UML].

Study 64

Study Marketing B2B Apparel 64

Communications Conversations

MAY 15, 2015

Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? So what does this mean for brands and agencies? As Facebook creates more features to make the newsfeed more engaging, they’ll also continue to create barriers for your brand or company’s organic reach.

Hotels 60

Hotels Facebook Web Journalism 60

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 Duration: February 2010-end 2010.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

FEBRUARY 16, 2011

Because if we leave reaching and motivating customers directly out of our strategy, we’re going to be putting the proverbial eggs all in one basket. When I told his story at GrowSmartBiz 2010 , one of my favorite responses was from Vanessa French , when she said, “What a terrific story.”. And so have many other people.

Publicity 107

Publicity Media Case Study Nonprofit 107

Prohibition

DECEMBER 13, 2021

This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. It may also involve building a strategy to strengthen the company’s ability to manage crises in the future. A crisis plan should be developed and implemented immediately.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

FEBRUARY 11, 2017

For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. Is your PR agency bring creative ideas to the table? If you enjoyed this post, you might also like: Brands Be the Content Customers Want…Not Next to It [UML]. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Communications Conversations

MARCH 10, 2016

Because I don’t do any community management, I get to focus solely on strategy and creative ideation, as well as the actual execution of our ideas. I always tell students one of the best way to learn our industry out of the gate is to join up at an agency where you’ll be exposed to a wide variety of roles, jobs and clients.

Creativity 60

Creativity Meeting Community Media Relations 60

5W PR

NOVEMBER 23, 2021

Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. You already know about them.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. We create content for ourselves for our own personal brand to get opportunities. We are the voices behind the brands on social. branding front and center. Wouldn’t she be on all platforms?

Social Media 114

Social Media Media Fashion Agency 114

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. What fuels social media growth?

Social Media 56

Social Media Marketing Media Trade Shows 56

Stephen Waddington

AUGUST 27, 2018

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We During the October 2010 speech at the PRSA International Conference, Larissa Grunig said. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? Let us take a look.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

FEBRUARY 4, 2020

That revelation could drive modifications to a marketing strategy for an automaker. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. Burrelles has been working to modernize both its brand and technology. Talk to Us !

Software 102

Software Analysis Data Tools 102

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40