Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

At the same time, we are always on the lookout for any proven tools and strategies to help traditional trucking fleets keep costs down and their trucks moving. As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. I used the G.I.

Meeting 92

Meeting Transportation Media Journalism 92

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability.

Communications 64

Communications YouTube Analytics Instagram 64

Beyond PR

JANUARY 16, 2018

Other technology vendors often flaunt their ability to capture social amplification data, but in many cases, these are simply vanity metrics. This will help to inform their brand’s influencer strategy moving forward, ensuring they focus on those that have the largest impact on their target audience. .

Data 70

Data Retail How To Sports 70

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. She graduated in 2009 and then started teaching at Stockton University in New Jersey. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

FEBRUARY 6, 2018

Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Stephen Waddington

JUNE 21, 2018

The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. There’s a harsh irony that news publishers are reliant on many of these same technology companies to distribute their content via apps, search and social media. Technology is a possible solution.

Social Media 73

Social Media Print Study Advertising 73

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Campaigns and strategies: Defining, planning and executing a campaign to align with business strategy and achieve goals is a highly valued skill set in PR. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

OCTOBER 27, 2015

Mr. Webster cites the Zero Moment of Truth by Google which said buyers went from needing about five pieces of content in 2009 to 10.4 As the digital world evolved, tracking technologies began to map a clearer path of the buyer’s journey – at least as far as those journey’s existed online. Patently absurd.”.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. The combination of good words with the exact "targeting" in the client can now be provided to them more and more successfully by PR companies.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

AUGUST 27, 2018

In a paper presented at Bledcom in 2009[x], Bruno Amaral and David Phillips reported on a research project at the University of Lisbon that investigated how relationships are formed online. Information and communication technology has laid bare the fact in a way that you can't call anything less than brutal these days.

Communications 60

Communications Analysis Web Handbook 60

Konnect Agency

AUGUST 26, 2020

What businesses can learn from the strategies of professional sports teams during the pandemic. Individual leagues like the NFL took the hint and granted complimentary access to Game Pass , providing access to every single past game since 2009. in a bid to keep sports fans tuning in. Well, there’s an eject button for those fans.

Sports 52

Sports Travel Software Technology 52

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52

Prohibition

DECEMBER 17, 2021

Crisis communication specialists assist organisations in managing the consequences of a crisis, doing so by devising strategies that prevent crises from occurring and ensuring that if a crisis does break out, it is swiftly and appropriately dealt with. Information technology team. Why do you need crisis communication? Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Maxim Behar

APRIL 14, 2024

In 2009, amidst the Facebook euphoria and the first serious market and economic crisis the world was experiencing, I started writing one rule every day that I thought would be useful on Facebook. In the meantime, I discuss important projects and marketing strategies with clients, conduct interviews with candidates, and so on.

Writing 59

Writing Social Media Meeting Facebook 59

ISEBOX

DECEMBER 1, 2016

Company A hasn’t evolved with advances in technology to harness the power of e-detailing, a blanket term that covers online physician marketing, promotional and communication activities. Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. and DON’T Be Pharmaceutical Company A.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak.

How To 198

How To Instagram Social Media LinkedIn 198

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Q: What did initial goals and strategy look like?

Marketing 42

Marketing Leadership Engineering Education 42

Beyond PR

OCTOBER 25, 2017

Unfortunately, for many comms teams, it can take large amounts of time and resources to plan and implement an effective earned media strategy that will drive these types of results. We’ve got several other technology investments in the works, so stay tuned, and we look forward to your feedback. About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Waxing UnLyrical

NOVEMBER 18, 2010

That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. At some point, any good strategy will depend on rolling up your sleeves and reading some coverage, to prevent automated intelligence from ruining your actual intelligence.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. James and I first met a few months ago through mutual friends.

Travel 79

Travel Case Study Creativity Advertising 79

Beyond PR

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak.

How To 57

How To Instagram Social Media LinkedIn 57

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 They see a need for consistent, dependable communication, and for applying data and analytics to express performance around business and strategy, purpose and values. They are exciting times, amazing times. But they are complicated times.

Leadership 0

Leadership Agency Education Communications 0

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) References.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) References.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) References.

Interviews 40

Interviews Ethics Education LinkedIn 40

Stephen Waddington

DECEMBER 5, 2018

Wires services are an aspect of technology in modern media relations that I moan and b h about in agencies. Technology such as customer relationship management systems and online newsrooms are enabling practitioners to work smarter and improve their relationships with the media. Don’t be that practitioner that pisses of a journalist.

Media Relations 115

Media Relations Media Print Newspapers 115

Doctor Spin

DECEMBER 4, 2023

Market trends misinterpretation : A business may interpret market trends in a way that confirms its existing strategy, even if the evidence suggests a need for change. Innovation resistance : Organizations may reject innovative ideas or new technologies because they contradict the established ways of doing things. Confirmation bias.

Media 52

Media eBook Viral Construction 52