Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2 She doesn’t have a Facebook page or Snapchat account. The casual observer in any retail store will find it unmistakable.

Marketing 60

Marketing Study Survey Content Marketing 60

Deirdre Breakenridge

OCTOBER 20, 2015

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts. After all, PR folks are called pract itioners, right?

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. TaJinYo, formed in May, harassed Tablo’s family and ex-girlfriend , and contacted Tablo himself with death threats. .&#

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 5, 2010

How to be happy in business , from What Consumes Me. Why: IMHO, if we can switch our focus from what we “should&# have, instead of accepting what we don’t, we’ll all be happier. Why: Sometimes we need a diagram to help us think straight. Gross National Happiness , from PBS. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

OCTOBER 22, 2010

.&# One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. Priya was pretty clear about the fact that CRT/tanaka worked closely with CRN to identify and work towards awareness, and not financial goals, in this phase of the campaign. The results? Read All About It!

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Yes, and he’s proud of it. Read All About It!

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. Quite a few folk felt it’s the opposite, and I asked Seth to explain this further. Read All About It!

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

FEBRUARY 5, 2011

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

JANUARY 1, 2011

What I found in 2010, though, was that some of the work that came my way, was extremely time-consuming, to the point where it exhausted me. I don’t want you to think I’m a slacker. And if you know/have worked with me, you’ll know I’m not. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He’d love to grab a gab on Twitter.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Or is it for fear of being left behind?

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Prohibition

DECEMBER 17, 2021

This response to a crisis is the stage at which an organisation responds to public outcry and tries to gain favour back from the community. Where necessary, connect with victims, their family members, potential victims and even community members to determine the role of the organisation in the recovery process.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

JANUARY 26, 2011

Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Today 3 in 4 US consumers will not log into Facebook. Network usage per person per day is down 30% since April. US unique visitors is flat at 130mil since July.We watch less than 4 videos a month. each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107

ZudePR

MAY 31, 2015

“I share to be part of a community. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “I created my blog in 2009 because I wanted to connect, learn and communicate with like-minded comms pros. “I share to build communities and pay it forward.

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

DECEMBER 15, 2023

This phenomenon is exacerbated by confirmation bias, where users selectively consume content that confirms their preconceptions, further entrenching their views. Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.”

Viral 52

Viral eBook Journalism Resources 52

Waxing UnLyrical

SEPTEMBER 14, 2010

We are currently in the “Relationship Era” of marketing, and even though I know PR isn’t marketing, it does make sense that in order to sell a product or gain a good rapport, professionals must first develop and maintain a relationship with consumers and with the media. Thank you for posting! Great post, Shonali.

Facebook 106

Facebook Twitter Education Industry 106

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Press release! What’s in the news?

Media Relations 115

Media Relations Media Print Newspapers 115

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Confirmation bias.

Media 52

Media eBook Viral Construction 52

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52

Cision

SEPTEMBER 3, 2015

Key take-aways: What beliefs do your consumers/patients hold close? The anti-vaccine community has had to shift their loyalties over time. Once called a health menace in a Salon.com article for her influence on the anti-vaccine community, McCarthy insists she is not anti-vaccine, making her less of an asset than a liability.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120