Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. Quite a few folk felt it’s the opposite, and I asked Seth to explain this further. Read All About It!

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Yes, and he’s proud of it. Read All About It!

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

FEBRUARY 5, 2011

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

JANUARY 1, 2011

What I found in 2010, though, was that some of the work that came my way, was extremely time-consuming, to the point where it exhausted me. I don’t want you to think I’m a slacker. And if you know/have worked with me, you’ll know I’m not. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 42

Measurement Blogging Tourism Twitter 42

Prohibition

DECEMBER 17, 2021

The designated company spokesperson in charge of responding to a crisis though your choice should not be based simply on the communications professional who spends the most time at headquarters or prides themselves on being able to talk for hours about your operations, products or services. Crisis communication case studies.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He’d love to grab a gab on Twitter.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Or is it for fear of being left behind?

Social Media 89

Social Media Media Facebook Twitter 89

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “I share to be part of a community. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 26, 2011

Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Today 3 in 4 US consumers will not log into Facebook. Network usage per person per day is down 30% since April. US unique visitors is flat at 130mil since July.We watch less than 4 videos a month. each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

SEPTEMBER 14, 2010

We are currently in the “Relationship Era” of marketing, and even though I know PR isn’t marketing, it does make sense that in order to sell a product or gain a good rapport, professionals must first develop and maintain a relationship with consumers and with the media. Thank you for posting! Great post, Shonali.

Facebook 106

Facebook Twitter Education Industry 106