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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Earned – media or influencer relations. Shared – social channels. Image credit: Pixabay.

B2B 148
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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
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Why Public Relations Is King During A Crisis

Onclusive

Marketing strategies are being altered and advertising budgets are being slashed. The volume of news content being published, as well as the consumption of news media, has spiked. Earned media, specifically, is already the most trusted form of marketing. But the world of media has changed dramatically in the last decade.

Crisis 464
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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% COVID-19 is flushing out a fiercely competitive market.

Agency 122
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When did social media marketing become “un-social”?

Communications Conversations

And, as you can imagine, social media was a big part of how these two districts got the word out about the cancellations. When did social media marketing become un-social? Social media isn’t “social media” anymore–it’s push media. Or, really, to be more direct: MEDIA.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. Blogs were raging.

Blogging 121
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3 Customer-Focused Ideas for Generating Content on Social Media

Solo PR Pro

Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels. I have a few relatively simple ideas to help bring the focus back to your customer when developing social media content. It makes sense if you think about it. Apparently, not so much.