Flack's Revenge

SEPTEMBER 1, 2021

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. The writer builds her argument by restating things that have been widely known for years, if not many years (there are shrinking newsrooms, fewer journalists, news cycles that are dominated by big news and brands, and increasing industry noise).

Writing 177

Writing Pitching Report Industry 177

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

wiredPRworks

OCTOBER 16, 2018

Bold Personal Branding for Brave Women. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Called a “Powerhouse Marketer,” Barbara Rozgonyi leads CoryWest Media. Her blog houses over 1100 marketing, social media and PR posts.

Brand 40

Brand Branding Fashion Social Media 40

Shift Communications

JANUARY 25, 2016

As the blogger behind The Sales Lion, Marcus has frequently used his indoor pool business’ early adoption of digital marketing as a teaching tool. In 2008, their Virginia-based business took a big hit from the great recession. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 71

Exercises Employee Social Media Communications 71

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads. How video content can help drive leads.

Video 95

Video How To Education YouTube 95

Sword and the Script

APRIL 11, 2020

It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Try our services.

Study 93

Study Marketing Survey SEO 93

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 62

Exercises Employee Social Media Communications 62

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 81

B2B Social Media Company Marketing 81

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 4) Context in Marketing Campaigns, Mediums and Measurements [UML].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

wiredPRworks

NOVEMBER 15, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Barbara Rozgonyi leads CoryWest Media.

Strategy 40

Strategy Marketing Social Media Internal 40

wiredPRworks

JUNE 17, 2016

“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. More Intelligent” Marketing Automation. More Intelligent” Marketing Automation. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

wiredPRworks

FEBRUARY 8, 2017

A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. Barbara founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. Over to You.

Marketing 40

Marketing Conference Meeting Social Media 40

wiredPRworks

JUNE 8, 2016

Barbara will also be signing copies of Success Secrets of the Online Marketing Superstars in the Speakers Corner in the MDRT Store on Wednesday June 15, 2016 from 1:00-2:00 p.m. With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Norton's Notes

JANUARY 25, 2018

But it’s not just Alexa Google voice search queries in 2016 were up 35 times over 2008” according to Google trends via Search Engine Watch. Amazon Echo, Google Dot and other like minded devices have opened up new audio possibilities for brands, as this article suggests.

Video 38

Video Social Media Media Google 38

MaccaPR

DECEMBER 1, 2015

And why should your marketing department strive to be open to talent that’s from Mali as well as Minnetonka, from Ecuador as well as Edina? A client-side marketer told me they were running a focus group for a juice snack brand, something like SunnyD.

Marketing 48

Marketing Advertising Advertising Agency 48

Norton's Notes

JULY 29, 2015

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you think brands will have less marketing power over customers as digital grows? Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

Cision

AUGUST 27, 2015

Now, nearly twice as many Americans listen to a podcast monthly than in 2008. Why should your brand consider adding podcasts to your content marketing strategy? Why should your brand consider adding podcasts to your content marketing strategy? Why is that? Click here for a free podcasting tip sheet!

Skype 120

Skype Interviews Software Mobile 120

Sword and the Script

OCTOBER 21, 2014

The study, an annual affair every year since 2008, was published this past August. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. The state of content marketing is – the gap between those that are good and those that haven’t started is widening.

Social Media 117

Social Media Study Blogging Company 117

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. However, journalists are few and far between. How do they help you innovate?

Social Media 120

Social Media Video Agency Healthcare 120

Flatiron Communications

JANUARY 12, 2017

Content Marketing Is So Last Year (January 2016). Media Walls Crumble: Brands Benefit (November 2012). Leaders Who Lie (August 2008). The Writings on The Wall : Fake News & Its Threat to Democracy (November 2016). The Unsinkable Kellyanne Conway (September 2016). Trump: The Art of The Lie (June 2016).

Journalism 28

Journalism Guidelines Government Training 28