Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.

Interviews 50

Interviews Marketing Financial Insurance 50

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis.

Marketing 60

Marketing Leadership Creativity Internal 60

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015.

Banking 79

Banking Financial Advertising Advertising 79

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do? 00:02:34] What are you doing for search marketing? Social media.

Facebook 116

Facebook Video Brand Branding 116

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics. A Guest Post By Sara Capra. Sara Capra.

Conference 150

Conference Training Healthcare Policies 150

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. In marketing, it’s become the CMO playbook. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) The Market for Marketing Talent Tightens. See these related posts: .

Marketing 70

Marketing Employee Survey Social Media 70

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships.

Interviews 93

Interviews Agency Advertising Advertising 93

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. The post How Elon Musk built global brands with zero marketing appeared first on "What's HAppening" Blog. Be like Elon.

Brand 53

Brand Branding Marketing Energy 53

Communications Conversations

MARCH 11, 2015

Like many of the previous new social media apps and platforms, tons of folks (especially in our world–PR and marketing) have rushed to try out the new tool. From a marketing standpoint, nothing seems hotter than video content right now. YouTube continues to be an “A platform” with marketers and advertisers.

Twitter 60

Twitter Marketing Tools Storytelling 60

5W PR

OCTOBER 7, 2019

If you also advertise, consider branding your merchandise or company at least a month out. Started in 2007 by eBay, it’s the second Monday in December. Research also shows that customers also swarm websites days through the Wednesday after Cyber Monday. Plan and prepare for an entire week of busy activity.

Advertising 68

Advertising Advertising Resources Strategy 68

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working. Need an extra pair of hands?

Google 108

Google Tools Analytics Blogging 108

Maxim Behar

MARCH 14, 2024

I'm looking forward with greater anticipation to the "Gershwin" awards, which I gave at the Library of Congress since 2007 when the first recipient was Paul Simon. Petya: The most important and valuable aspect of the Oscars that we want to discuss with you is precisely the marketing and PR side of the awards. Host: It's truly diverse.

Film 59

Film Industry Television Technology 59

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms.

Community 120

Community Mobile Blogging Publicity 120

The Stalwart Blog

APRIL 10, 2015

It cost Hillary Clinton the Democratic primary in 2007 against Mr. Obama. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. Similar to marketing, one-way communication is not enough. The youth vote is incredibly important. Questions. .

Television 60

Television Mobile Government Facebook 60

PRSay

FEBRUARY 27, 2017

Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. Like Thomas, I began my freshman year in 2007 at Midwestern State University already knowing that I wanted to major in Mass Communication. Cambria’s PR Story.

Conference 60

Conference Education Public Affairs Television 60

Waxing UnLyrical

NOVEMBER 21, 2011

Back in 2007, my co-founder, David, and I kicked around ideas fairly similar to what Klout does today. The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. I’m glad we didn’t let it.

Measurement 83

Measurement Advertising Advertising Data 83

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Who will read that? How will people find it? Why bother wasting your time with that? These were just some of the jibes/questions I received.

Blogging 28

Blogging Writing Advertising Advertising 28

PR Conversations

FEBRUARY 28, 2018

Further research, for example, to compare levels of professional development with that in other professions such as marketing, management or HR would be useful. We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance. Professionalism could, therefore be on the move.

Training 65

Training Ethics Data Analysis 65

Bad Pitch Blog

SEPTEMBER 10, 2009

HARO has quickly increased membership since Shankman created it in 2007. We offer advertising opportunities to these companies, which has changed the game for some of them. And we provide them with a valuable PR/marketing service. That’s our kind of consequence.

Publicity 40

Publicity Pitching Web Facebook 40

Bad Pitch Blog

OCTOBER 2, 2006

. - Subject: chevy''s trying more co-creation Kevin- Some lucky (and talented) Gen Yers will create Chevy’s 2007 Super Bowl Ad. Clearly Targeted, Highly Relevant Nellie took the time to learn that I write about the Super Bowl, advertising and social media. Here’s the blogger press release: [link]. Congratulations Nellie!

Social Media 40

Social Media Pitching Media Sports 40

Bad Pitch Blog

APRIL 2, 2007

. - Subject: Valpak and COMPANY Create Custom Marketing Program Contact: NAME, TITLE PARENT COMPANY Phone, Fax, E-mail Valpak and COMPANY Create Custom Marketing Program Valpak, North America ’s leading cooperative direct mail company, and COMPANY, a growing COMPANY-TYPE with over 250 locations have formed a new marketing partnership.

Local 40

Local Pitching Advertising Advertising 40

PR Conversations

MAY 24, 2016

However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies). We know that contemporary careers involve an increasing number of positions (greater even than the 10-14 jobs estimated in the 2007 Shift Happens video).

Publicity 41

Publicity Agency Study Mobile 41

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 1, 2010

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005.

Measurement 103

Measurement Education Facebook Course 103