2007 Advertising Interviews Marketing 
wiredPRworks
APRIL 20, 2022
In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.
Mindful Marketing
JUNE 15, 2015
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.
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PRSay
NOVEMBER 25, 2020
The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.
PRSay
DECEMBER 27, 2022
If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). The escalating war in Ukraine further restricts the petroleum market, wreaking havoc on gas prices and supply chains. Reevaluating Twitter. ESG and your agency.
Cision
APRIL 24, 2015
The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. How can you add value to them?
PR Conversations
FEBRUARY 28, 2018
Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Further research, for example, to compare levels of professional development with that in other professions such as marketing, management or HR would be useful.
Norton's Notes
AUGUST 19, 2015
Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Who will read that? How will people find it? Why bother wasting your time with that? These were just some of the jibes/questions I received.
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