article thumbnail

Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

Sword and the Script

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time.

article thumbnail

What can ‘The Rise and Fall of Abercrombie & Fitch’ teach us about managing reputations?

PR in High Definition

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

#PRStudChat Discusses The State of Digital Corporate Reputation

Deirdre Breakenridge

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. What is digital corporate reputation?

article thumbnail

#PRStudChat November Announcement: PD, Mentoring & Collaboration for Communication Confidence

Deirdre Breakenridge

Stephen is a veteran of PR and has earned a reputation as a public relations modernizer through the different roles he has held over the last twenty years. Joining us, as our special guest and co-host, is Stephen Waddington, Chief Engagement Officer and Partner at Ketchum in London. You can learn more about Stephen here. About Spin Sucks.

article thumbnail

Barbie dominates August brand coverage

NewsWhip

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. All in all, not a great month for Nike’s reputation.

Brand 78
article thumbnail

Here’s Why Finance Brands Need to Care About Cryptocurrency Content

Contently - Strategy

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. That’s exactly what Binance Academy did, building its reputation and credibility by training people on the ins and outs of an emerging field. But their secret sauce was content.

Brand 119
article thumbnail

Don’t Hire a PR Firm for its Great Reputation

Shift Communications

Or rather, don’t hire a PR firm based solely on a great reputation. You don’t want to spend your first month’s retainer paying for their market education. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on.