Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. About Spin Sucks. Its mission? To change the perception or PR.

Community 150

Community Social Media Media Education 150

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. How did you decide on a career in marketing/advertising?

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Interviews Marketing Financial Insurance 50

Bianchi Biz Blog

JUNE 6, 2022

Covering the heavy-duty trucking market, it’s all decarbonization and sustainability all the time. How long have you been in journalism and how did you get started? Got my start in B2B fresh out of college in 2006 and been doing it ever since. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Media Interviews B2B 79

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. You should look at some of the solutions on the grid if you are in the market for media monitoring.

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Media SEO Analytics Analysis 106

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more. Let’s Connect!

Strategy 52

Strategy Training Insurance Insurance 52

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Journal Of Marketing Research (JMR) , 49 (2), 192-205. To share or not to share: the role of content and emotion in viral marketing.

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Viral Journalism Advertising Advertising 120

wiredPRworks

MAY 6, 2020

As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008.

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Pitching Training Radio Media Training 52

Cision

MARCH 17, 2017

At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team. I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical.

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Fashion Travel Interviews Instagram 227

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

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Meeting Automotive Media Technology 78

Presspage

NOVEMBER 13, 2017

These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Around the same time, Web 2.0 What is Google News? But let’s start with the basics.

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Google Guidelines SEO Engineering 94

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. After I moved to Mississippi, I started teaching at Tulane’s Biloxi campus in 2006.

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Education Course Nonprofit Resources 107

wiredPRworks

DECEMBER 21, 2016

You have to go way, way back in my archives to find Liz Ryan mentions – all the way to 2006. The Mojo Journal. Speaking of mojo, Liz recommends you keep a mojo journal. Would you write on a computer screen, in a spiral notebook or in a moleskin journal? Could your career or business be in a better place?

Journalism 40

Journalism Writing Conference Resources 40

Waxing UnLyrical

JANUARY 31, 2013

Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch. Did you come to your career in a tangential fashion? Do share, I’d love to know.

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System Fashion Travel Community 93

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers.

Mobile 52

Mobile Media Newspapers Local 52

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

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Technology Software Company Marketing 12

Bad Pitch Blog

JANUARY 25, 2010

We first wrote about this infinitesimal but iconic news release ending back in 2006. Bill Sledzik , Associate Professor at Kent State University''s School of Journalism and Mass Communication, reminded us of the need to revisit this old gem. We will manufacture a prototype and test it across many demographics and target markets.

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Guidelines Engineering Journalism Media Relations 43

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers.

Mobile 40

Mobile Media Newspapers Local 40

Communications Conversations

OCTOBER 18, 2016

The Business Journal has its long-time 40 Under 40 “competition.” Jamie Plesser, director-interactive marketing strategy & execution, Allianz. Ryan Arnholt, director-content marketing, Optum. Amy Lewis, president, Renown Marketing. ” Adfed2 has its 32 Under 32. And now, Pollen has its 50 Over 50.

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Agency Groups Public Affairs B2B 60

Sword and the Script

NOVEMBER 8, 2022

For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. I tend to think of media monitoring as a saturated market, but he had a good narrative, that gave me a bit to think about. It was acquired by Berkshire Hathaway in 2006. Content picks.

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Corporate Reputation Case Study Employee 78

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

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Marketing B2B Print Technology 62

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” Believe it or not, Twitter has been around for nine years now.

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Twitter Report Journalism Video 75

PR Conversations

SEPTEMBER 22, 2015

Finally, for women to position ourselves in the market by emphasizing (not hiding) unique, value-add qualities agreed on. From 2006 until recently she managed her Italian-language blog, L’officina della comunicazione , writing about communications and PR, with a particular focus on small enterprise issues. Battles still to fight.

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Interviews Enterprise Corporate Internal 40

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails? Two percent, right?

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Study Marketing Data Analysis 92

Doctor Spin

NOVEMBER 22, 2023

More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” Organization Development Journal. Organization Development Journal. Source: Hargis, M. & & Watt, John.

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eBook Groups Biotechnology Resources 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81