Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Journal Of Marketing Research (JMR) , 49 (2), 192-205. To share or not to share: the role of content and emotion in viral marketing.

Viral 120

Viral Journalism Advertising Advertising 120

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Local television is seeing an uptick in viewership, particularly around the evening news. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Local television is seeing an uptick in viewership, particularly around the evening news. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Local television is seeing an uptick in viewership, particularly around the evening news. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 40

Mobile Media Newspapers Local 40

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” Believe it or not, Twitter has been around for nine years now.

Twitter 75

Twitter Report Journalism Video 75