ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. PR people cannot control the media.

Media Training 256

Media Training Training Agency Crisis 256

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training.

Agency 188

Agency Publicity Media Training Training 188

PRSay

MARCH 19, 2020

Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. And remember… Lock your office door !

Interviews 210

Interviews Video Meeting Skype 210

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. There will be times, for legal and other reasons, that you will have to put sensitive materials in writing.

Internal 156

Internal International Communications Employee 156

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training. Like most agencies, we make it a rule to speak to any media-facing executive ahead of an interview to get a read on their abilities.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post. Paid training gigs soon followed, then multiplied.

Hotels 132

Hotels Training Viral Pitching 132

The Proactive Report

AUGUST 28, 2018

Adam Catzavelos did write an apology on Twitter but it wasn’t well received. PR Takeaways: Hold social media training sessions with all employees, including execs. Train your staff how to correctly word an apology, if after all that training they still do something terminally stupid.

Training 148

Training Social Media Video Employee 148

Contently - Strategy

JANUARY 26, 2023

Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Those candidates may already have a strong social media following or network with which they can share the content you create together. Create a content plan. Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

Media Training 182

Media Training Training Interviews Media 182

PRSay

AUGUST 30, 2022

And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Perhaps help them train for new jobs or upgrade their professional certifications. But communicating on video requires practice and rehearsal.

Employee 87

Employee Real Estate Video Internal 87

Cision

OCTOBER 6, 2015

Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. A: Allison, there are several times it makes sense to turn down media requests (here are seven times to turn down an interview). When you’ve concluded the interview, call for a 10-minute break.

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 120

Communications Case Study Training Reputation 120

Communications Conversations

JUNE 9, 2021

Since the beginning of the year, I’ve worked with four different executive-level clients in helping them up their social media game. 3 – Social media training. In fact, I just completed a social and digital media writing workshop for a Fortune 500 client last month! 4 – Speaking.

Social Media 97

Social Media Media Training Training Strategy 97

PRSay

MARCH 9, 2017

If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Media training with clients – or even a simple interruption to bring them back to focus—would be so helpful. Describe the craziest or most fun story you have written. General Motors’ mayfly mayhem.

Automotive 77

Automotive Meeting Report Insurance 77

Deirdre Breakenridge

MARCH 25, 2015

You may have a very distinct idea of what you want to write about as a guest contributor to my blog, or perhaps what your executive might want to talk about on Women Worldwide. Media Media Training PR 2.0 Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Ishmael's Corner

OCTOBER 19, 2014

How’s the media outreach going for the upcoming announcement?”. Give me one journalist we can count on to write a story.”. If you think the media training helped Brad, think again.”. Client Phrase. Decrypted. “The CEO pinged the CMO who just pinged me. Client Phrase. Decrypted. “I Client Phrase. Decrypted. “If

Agency 143

Agency Media Training Conference Training 143

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Critical Mention

JANUARY 17, 2019

Write out everything you want to say. Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. The post The Introvert’s Guide to Public Speaking appeared first on Critical Mention - Media Monitoring. Know your audience. Until next time!

Publicity 95

Publicity Media Training Groups Training 95

Communications Conversations

MARCH 2, 2018

5) Professor for our social media training program, sparked. Now, I’m not writing this post to whine or look for sympathy. And, just recently, we launched a social media training program together (sparked). The person I’m having coffee with could be a: 1) Potential referral source or client.

Meeting 127

Meeting Media Training Training Pitching 127

Shift Communications

SEPTEMBER 14, 2017

ACs spend a great deal of time writing, compiling reports, working with media lists, doing social media and traditional media monitoring, maintaining databases and lists, and generally providing a solid foundation for their team to build on. Account Coordinator.

Agency 87

Agency Internal International Media Training 87

Polaris

NOVEMBER 23, 2014

A week ago, I challenged myself to write a post a day for 30 days. But it was often a frantic effort: generate an idea, madly write 750 words, post to the website (often without proper editing or review), move on to next week’s post. But not many about public relations and media training, and these are 2 of my core competencies.

Blogging 126

Blogging Creativity Writing Media Training 126

Polaris

MARCH 17, 2015

Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. More resources are available to invest in technology and training staff. Hiring a multi-national PR agency is a “safe” decision for many clients.

Agency 100

Agency eBook Training Media Training 100

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I And I think it would be great for communicators and people in media relations to be mindful of that as well. What do you think?’

Journalism 211

Journalism Report Interviews Meeting 211

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Public Relations Sydney

AUGUST 11, 2014

Write out a game plan – what do you want to get across to the journalist? By following our example media policy, you can build relationships with journalists and the media that will benefit your business and support the growth of your company in the long term. Do not to do the interview yourself.

Policies 57

Policies Examples Interviews Media 57

Cision

AUGUST 24, 2016

It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening. Have you ever had to deal with a major brand crisis?

Social Media 120

Social Media Reputation Crisis Media Training 120

Communications Conversations

OCTOBER 18, 2017

Yet others have become partners or professors in our new sparked social media training. One example: Writing this post four-plus years ago about how the Sons of Anarchy lived by the PRSA code of ethics. Fun post to write. Some of these rock stars have gone on to be good friends of mine. Others have gone on to be clients.

Blogging 60

Blogging Airlines Hotels Social Media 60

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”.

Marketing 100

Marketing SEO Writing Engineering 100

PR in High Definition

FEBRUARY 22, 2017

PR’s involvement in SEO is also becoming easier than ever – with Google evolving to answer search queries more like a human would, it’s less about splattering keywords over a page, and more about writing in natural language for terms that people will search for, as well as placing articles online that link back to client websites.

SEO 76

SEO Engineering Google Content Marketing 76

Norton's Notes

OCTOBER 17, 2014

Zak Avery writes about everything Beer related, opinion pieces to beer related events and everything in between. A freelance project manager and writer, Jen writes some really informative reviews and advice pieces especially for families, like how to make gardens kid safe and how to label things when moving house.

Blogging 77

Blogging YouTube Writing Fashion 77

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. A good question to ask is “How is the changing media environment is affecting you personally?”. Suggest a time slot.

Media 152

Media Pitching Media Relations Writing 152

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends YouTube 130

PRSay

JULY 10, 2019

Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. But you convey the same point with much more power, and without any rudeness, when you simply write: Checking in to see if this idea is still alive? Now back to the airplane.

Pitching 138

Pitching Travel Airlines Writing 138