ImPRessions - Crenshaw Communications

JANUARY 17, 2024

While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. Most (75%) also don’t offer AI training. Some say there’s an ethical reason to avoid AI,” the report says, and “others cite security concerns.”

Report 182

Report Policies Survey Ethics 182

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. This is related to previous point about education.

Publicity 167

Publicity Ethics Training Education 167

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. This, in turn, can lead to better outcomes for clients and organizations.

Technology 146

Technology Crisis Management Social Media Training 146

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. What other ethics issue did you want to discuss?

Ethics 105

Ethics Data Training Agency 105

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell.

Report 119

Report Publicity Training Policies 119

The Hoyt Organization

SEPTEMBER 8, 2023

The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations. Then they need to take the right steps in ensuring that it is implemented ethically. It’s the reality that humans are gradually adapting their writing to match that of machines.

Publicity 90

Publicity Ethics Analysis Data 90

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career? It was virtual.

Ethics 79

Ethics Nonprofit Community Examples 79

Stephen Waddington

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 149

Publicity Reputation Study Crisis 149

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. A terabyte is approximately 85 million pages of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Karen Freberg

DECEMBER 19, 2018

If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so. With this being said, what are some of the ways we can identify influencers for their ethical behavior and how do we incorporate this into our own practices and classroom activities for our students? Will this go away? Not quite yet.

Ethics 46

Ethics Marketing Policies Education 46

PRSay

JANUARY 8, 2019

Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. This is related to previous point about education.

Publicity 72

Publicity Ethics Training Education 72

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Burrelles Fresh Ideas

JANUARY 23, 2024

This is because, when trained well, the technology is adept at quickly spotting patterns in data, which is useful for interpreting current market research and how consumer needs and preferences change over time. Data analytics experts and engineers also know how to most effectively train and use this emerging technology.

Technology 77

Technology Training Data Consumer 77

Landis PR

JUNE 26, 2023

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. As professionals, we are entrusted by our clients to be ethical and transparent in our work. ChatGPT can be an excellent resource for brainstorming, too. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Everyone has tools like ChatGPT at their disposal now, so the real test is writing something better and more beautiful than what it spits out. A bot was not responsible for writing this article.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

5W PR

JUNE 12, 2020

As a trained speaker, there’s often a tendency to want to lead and be in control of a conversation, but being a good listener is essential as well. This means excellence in writing as well as speaking before a variety of groups. Having a reputation as a sincere and trustworthy professional is priceless at such times.

Ethics 128

Ethics Government Data Groups 128

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

PRSay

OCTOBER 23, 2020

I’m writing this blog post from an office adapted for a person with severe vision loss. As I began my Navy career, I trained alongside men. I’ll never forget the day in 2015 when PRSA honored me with its PR Professional of the Year award because of the stand I had taken for government ethics.

Transportation 159

Transportation Sports Ethics Government 159

Wadds Inc.

FEBRUARY 1, 2023

This relegates the role of practitioners to writing press releases, making posters, and organising parties. These include an ethical code, education, training, and qualifications. The importance of the management of relationships is understood as an aspiring area of management practice and a growing body of knowledge.

Publicity 98

Publicity Corporate Interviews Reputation 98

Communications Conversations

FEBRUARY 26, 2020

Comms people are ethical, authentic and we challenge our leaders to be authentic communicators. In fact, when I’ve led trainings for clients on LinkedIn, it’s one of the first things we talk about–don’t promote your company too much. Yet, on LinkedIn everything is so positive. ” Great point, right?

Examples 97

Examples Communications LinkedIn Ethics 97

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Stuart Bruce

MARCH 18, 2015

Are free or very cheap to do, because as an independent I can’t share training costs by cascading knowledge to my team. Sign-up to a free online training course? Improve my training skills. Lecturing and teaching training via Leeds Beckett University. Free online training for trainers resources and guides.

Training 60

Training Ethics Course Analytics 60

Wadds Inc.

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 59

Publicity Reputation Study Crisis 59

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Take the time to train your PR team in accessibility issues. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Among programs that do incorporate digital training, social media is typically listed as an elective. I took it as an elective.”

Education 150

Education Training Course Social Media 150

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

JULY 26, 2023

Being in Yokohama, it impresses me that you are trained in Japanese style of management. Every morning I went to lectures in Yokohama, it's about 30 minutes to Tokyo by train. I used to get on the train at noon and go to work at “Denso”, it was very interesting because it's a different world. Please tell us more.

Training 52

Training Newspapers Meeting Hotels 52

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. The machine behind the feature is actually reading every piece of text, training the algorithm to better predict language. Now you have more time to write and strategize.

Marketing 50

Marketing Training Data Ethics 50

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Do you get a sense of team from your interview experience and from what others outside the organization say or write?

How To 185

How To Leadership Interviews Google 185