Buzzstream

FEBRUARY 1, 2024

Like in link building, quality beats quantity with email outreach. There’s no effort to personalize or build a relationship. PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. With email outreach, you get out what you put in.

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. We help build and manage reputations. Given this, I sometimes feel the pendulum has swung too far in the strategy direction. PR people far outnumber working media. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. Who Does PR Report Currently?

Report 116

Report Publicity Survey B2B 116

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 174

Pitching Journalism Survey Report 174

Sword and the Script

SEPTEMBER 17, 2020

A survey of 450 marketers found “leaders” – those who say they have “outperformed their competition in the last two years” – generally devote more of their marketing budget to long-term goals. All said, the number of those committed to long-term thinking in marketing has dwindled. That’s always the case in B2B marketing , no?

B2B 146

B2B Marketing Survey Creativity 146

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. IMPROVE YOUR CONTENT STRATEGY. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be That’s one of my favorite quotes and I think of it every time prediction season comes around. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. PR contributes to reaching business goals. What is media coverage? Why is media coverage important?

Print 112

Print Trends Agency Brand 112

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. I’ve added them where I think they might be useful for readers.

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

DECEMBER 15, 2021

Think of it as an almanac, a guide to some of the biggest issues for our profession for the year ahead. Please help yourself and let us know what you think. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Proactive Report

APRIL 17, 2017

They research online, read product information and customer reviews. A new study by the IBM Institute for Business Value (IBV) reveals that 70 percent of the 6000 people they surveyed find brands’ digital efforts disappointing. ” Robert Schwartz, global lead of strategy and design at IBM’s Interactive Experience division.

Brand 133

Brand Branding Digital PR Consumer 133

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. The key to this mindset shift is learning how to partner with generative AI tools where appropriate—without actually relying on them. For the original blog, please visit here.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success. PR and media relations statistics. 1) How long should a blog post be?

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League.

Video 62

Video Case Study Sports Creativity 62

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I didn’t think it was unethical, just capitalism. There’s another factor at play here too – and that’s the track record of M&A in PR software.

Software 85

Software Internal International Pitching 85

Barokas

MAY 31, 2019

No matter how fast you go, how long you keep at it or how beautiful your stride, the wheel keeps right on spinning. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Communications Conversations

OCTOBER 15, 2019

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. PR pros say so themselves! The rest surveyed (95%!) It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 151

Software How To SEO System 151

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Research Your Audience.

Creativity 106

Creativity Data Measurement Product Launch 106

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. This week includes survey data and salient points from two subject matter experts on the topic. Personas ought not be viewed as a fad. Bold emphasis added ].

B2B 114

B2B Marketing How To Survey 114

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. Think of it as using social media to find and cultivate potential customers interested in your offer. Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The reporter responded she hadn’t seen the study yet and would review it. It’s hard to get a bona fide reporter’s attention – and even harder to get them with enough free brain space to genuinely evaluate a story idea.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Burrelles Fresh Ideas

MAY 16, 2023

Even so, we have a long way to go to overcome the stigma and better understand how mental illnesses affect us, those around us, and our workplaces. Last year in my article on mental health and the workplace , I shared what stigmas are, how to overcome them in your workplace, and how mental and physical health are intertwined.

Strategy 40

Strategy Employee Resources Financial 40

NewsWhip

JULY 29, 2021

Building credibility with clients | Jump to text. Changing communications strategy | Jump to text. Over the years we’ve really developed our focus into marketing analytics and marketing social strategy and things like that. JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript. Follow Brian on LinkedIn.

Brand 78

Brand Branding Marketing Data 78

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. As such, the pace of modern public relations ( PR ) professional’s day-to-day work is so fast and intense. As such, the pace of modern public relations ( PR ) professional’s day-to-day work is so fast and intense.

Software 97

Software Comparison Measurement Content Marketing 97

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” That’s a goal we can all get behind.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. PR is about generating influence. .

Trends 124

Trends SEO Leadership Print 124