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What people think vs. What people think about

Onclusive

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. So what is more important — what people think about your issue or whether they are thinking about it? What’s that over there?

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How Thinking in Headlines Evolves Your Media Strategy

Stern + Associates

When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral member of the media-consuming public. And that’s at the heart of our Thinking in Headlines approach to media relations strategy.

Strategy 117
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Can radio still drive brand conversations in a social media world? Much more than you think

Agility PR Solutions

Much more than you think appeared first on Agility PR Solutions. That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world?

Radio 201
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What Cision Customers Really Think

Cision

What our customers had to say about the Cision Communications Cloud, according to G2 Crowd reviews.

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Is Your ESG Communication a Walking Red Flag?

Think of red flags as common mistakes that hinder stakeholder engagement. One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag.

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Principles of Clear Thinking

Doctor Spin

Is there a way to practice clear thinking? I’m on a mission to think better. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Clear thinking.

eBook 52
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Do businesses prioritize profits over privacy rights? Despite increasing privacy legislation, more than 9 in 10 consumers think so

Agility PR Solutions

Despite increasing privacy legislation, more than 9 in 10 consumers think so appeared first on Agility PR Solutions. But even with those safeguards, consumers […] The post Do businesses prioritize profits over privacy rights?

Privacy 105
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Discover the Actionable Habits of the World’s Best Strategic Communicators

We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.