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How We Made Our Chapter Event More Inclusive

PRSay

Led by co-chairs Candee Wolf, MA, APR, and Laura Hennen, MBA , the planning committee aimed to keep diversity and inclusion central to all conference elements. A diversity and inclusion subcommittee reviewed DE&I needs and provided additional guidance. Leah Kondes is the diversity and inclusion officer for PRSA’s Minnesota Chapter.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Natural inclusion in trade publications. Inclusion of products or services in external media content. To the point above, once a story is published, the brand or company should share it on social media, tagging the outlet and journalists when possible. Non-paid social media posts referencing a product or service.

Media 98
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AirPR Recognized As High Performer by G2 Crowd Customer Reviews

Onclusive

To qualify for inclusion in the PR Analytics category, a product must: Track PR campaigns related to the user and their company. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. 91% of users rated it 4 or 5 stars.

Software 199
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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

It identifies youth as valued citizens who can create effective and inclusive policies, programs and environments that impact not only them but everyone around them. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders.

Nonprofit 240
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4 Home and Housewares Brands with Expert PR

5W PR

Their #GoFinding tags give customers a chance to be featured on their page, which has over three million followers. The Stories give back to the community of KitchenAid users and instantly make the brand more inclusive and successful. . One article recently featured a Brooklyn pizzeria fighting to stay in business through COVID-19.

Brand 88
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3 Steps to Creating an Instagram Contest

Cision

Another great option is the tag-a-friend contest. For example, a travel company would most likely see user engagement with an all-inclusive four-day, three-night trip to Maui than a free iPhone 6. If you’ve never hosted a contest before and want to increase engagement, start with the basic like-to-win contest.

Instagram 120
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20 Ways To Leverage Public Speaking Engagements

Prakkypedia

Send short details of your speech to news media, for inclusion in their ‘business diary’ section: what, when, where, who. Devise a hashtag for your presentation and ask your audience to share their thoughts using that tag. Here are 20 ideas for you: Pre-presentation. Mention your upcoming speech in your enewsletter.