Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Wadds Inc.

APRIL 29, 2024

The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations. The report was published in February 2024 by the Academic Society for Management & Communication. Each trend was evaluated for its relevance to corporate communications.

Corporate 89

Corporate Trends Communications Ethics 89

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

JULY 7, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. With this in mind, it’s more important than ever to leverage every piece of data you have in order to cut through the noise and increase your “signal” in the overcrowded digital environment.

Brand 370

Brand Branding SEO Engineering 370

Agility PR Solutions

AUGUST 13, 2023

In this data-fueled landscape, an arsenal of potent tools is within reach of business owners and project managers. One such tool is the power of data, ready to be harnessed to create compelling narratives and elevate public relations returns.

Storytelling 145

Storytelling Data How To Tools 145

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . Global Marketing Strategy, IFAW. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers.

Enterprise 307

Enterprise Analytics Media Analysis 307

Contently - Strategy

JUNE 25, 2020

. “They’ve got all this data at their fingertips,” Hatch said. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. What brands get wrong about data-driven content. Data-driven content marketing isn’t a two-step process.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“We recognize the value of PR — both as a discipline and as a business sector,” said Eric J Bertrand, CEO of Mod Op. The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy.

Analytics 170

Analytics Tools Social Media Trends 170

Presspage

JULY 11, 2023

The webinar featured Robin Kleine, Head of Customer Success Management at Presspage, and Reem Alhammadi , Senior Communications Officer at Emirates Global Aluminium (EGA), who both shared valuable insights about the importance of global communications strategies and the key challenges faced by corporate communications teams.

Strategy 60

Strategy Communications Local Technology 60

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. The frustrating part is that it does have the capacity to create massive business impact. Brand storytelling is crucial to every business. It’s Relational, Not Transactional.

Publicity 208

Publicity How To Storytelling Construction 208

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Not to mention a crisis minefield for PR and comms teams to manage. But smaller businesses aren’t immune and have been targeted too.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Not to mention a crisis minefield for PR and comms teams to manage. But smaller businesses aren’t immune and have been targeted too.

Analysis 195

Analysis Media Financial Reputation 195

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Institute for Public Relations

APRIL 16, 2024

Forrester and Salesforce researched how organizations are using AI in strategy, specifically AI-powered customer relationship management (CRM) software. An online survey of 773 global business decision-makers with responsibilities for their organization’s CRM and AI was conducted from August – September 2023.

Company 52

Company Software Survey Data 52

ImPRessions - Crenshaw Communications

APRIL 27, 2021

From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Threat Level, a subsection of Wired, offers insight into the latest news and happenings related to hacking, cyber crimes and new methods to protect personal data online. Dark Reading.

Enterprise 296

Enterprise Trends Journalism Resources 296

Wadds Inc.

JUNE 11, 2023

It’s why every management team wanting to stay in business should regularly conduct a strategic analysis of its market position. If change is the only constant, staying ahead of the drivers of change needs to be a management mission. It’s certainly a core part of what we bring to the non-executive director role at Wadds Inc.,

Strategy 52

Strategy Policies Analysis Crisis 52

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. However, the integration process can be challenging. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Integrating PR and marketing. However, the integration process can be challenging. Director, Global Corporate Communications, Mimecast.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

MARCH 31, 2021

Here are three steps for effective crisis communications management: 1. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Use data to see the full picture.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Agility PR Solutions

JULY 7, 2022

Where do business decision-makers—particularly those responsible for their organization’s product data strategy—see growth opportunities in the next 12 months? The post Personalized CX is a top business priority—here’s how P2C management achieves it appeared first on Agility PR Solutions. The firm’s new […].

Software 148

Software Data Consumer Strategy 148

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Communications Manager, Livongo. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Some factors may be critical to your business while others could be deemed secondary. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

5W PR

APRIL 25, 2023

AI is now essential for businesses in all industries. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. AI has access to vast amounts of data and can identify hidden patterns and insights.

B2B 97

B2B Customer Service Data Analytics 97

Onclusive

APRIL 29, 2021

It is almost always the case that more communication, and more well-informed communication, is the best strategy. Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders. Another extreme is doing business as usual. DON’T go to extremes.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Stern + Associates

MARCH 29, 2023

Building a company culture that aligns well with your corporate strategy is an indispensable element of fulfilling your objectives. If your culture doesn’t support your strategy, achieving your strategic aspirations may be elusive, says University of California, Berkeley Haas School of Business Professor Jennifer A.

Strategy 62

Strategy Corporate Financial Measurement 62

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

OCTOBER 12, 2021

Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite. Why build a business case for PR.

Resources 195

Resources Technology Data Tools 195

Newsfile

NOVEMBER 28, 2023

Accounting or Finance Compliance or Regulatory Affairs Legal Tax IT or Data Management Executive or Management Team External Auditors or Accountants Investor Relations The Year-End Filings Checklist 1. Gather Financial Data To start, gather all your financial information.

Financial 110

Financial Software System Data 110

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. It also aids in refining communication strategies by identifying target audiences so you can optimise content placement.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. It also aids in refining communication strategies by identifying target audiences so you can optimise content placement.

Measurement 195

Measurement Analysis Reputation SEO 195