Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. They gave me the Twitter password. Of course, the marketing community was all over this. My response: Can we all just calm down? I thought it was a fun way for them to loosen things up on Twitter. I get that.

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Internal International Social Media Twitter 122

Cision

NOVEMBER 13, 2017

Recently, we started a weekly Twitter chat called #CisionChat. Below are some of the best insights from our guest and the community at large. 280characters seems like a lot for some who can’t be trusted with 140. 280characters seems like a lot for some who can’t be trusted with 140. Creativity will win the day.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Deirdre Breakenridge

OCTOBER 23, 2018

Twitter is one of the most promising social media platforms for science communication. I’ve met and worked with a multitude of scientists and professional communicators who swear by the use of Twitter for #scicomm. The hashtag is one of the most powerful tools you can use on Twitter. Know some trending hashtags.

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Twitter Social Media Community Conference 347

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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B2B Twitter Brand Branding 105

PR for Anyone

MARCH 31, 2020

and as an international speaker in over 40 countries and on all seven continents. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Every reporter uses Twitter as a tool to find sources.

Real Estate 214

Real Estate Video Report Twitter 214

Communications Conversations

JUNE 29, 2021

On Facebook , post between 1 and 2 times a day. On Twitter , post between 1 and 5 Tweets a day. On LinkedIn , post between 1 and 5 times a day. OK, let’s do some additional math. After all, how are you going to come up with 300 different killer social media posts in one month?

Social Media 211

Social Media Media Survey LinkedIn 211

Onclusive

AUGUST 3, 2020

They could be generating significantly more coverage than you but not all of their press mentions may be driving meaningful business results for them. The PR Master knows that the most successful media coverage is that which is liked, shared, and re-tweeted. The same waza can be applied to public relations.

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Media Pinterest Measurement Trends 397

The Resolution Blog

AUGUST 6, 2019

Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. Keen to guide us through ‘the basics’ so we understand the principles and meaning behind some of the metrics which seem so familiar; this post looks at engagement rate and how to calculate this manually.

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How To Media Comparison LinkedIn 120

PRSay

OCTOBER 17, 2022

On Twitter , she helps Edwards communicate clearly about voting. Using hashtags such as “#CollierVotesLocal” and “#TrustedInfo2022,” the tweets convey messages such as “Election Day is Nov. Using hashtags such as “#CollierVotesLocal” and “#TrustedInfo2022,” the tweets convey messages such as “Election Day is Nov.

Communications 185

Communications Video Social Media Facebook 185

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.”

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Crisis Crisis Management Instagram Social Media 146

Deirdre Breakenridge

JULY 22, 2019

Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter. That’s about 200 billion tweets per year, according to Internet Live Stats. Can you imagine?

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Social Media Media Interviews Instagram 177

Communications Conversations

SEPTEMBER 30, 2022

Back in January, you may remember, PBR made this tweet: It set off a firestorm of responses and media coverage for PBR. And, it also resulted in PRB firing the social media manager who made the tweet. Or, years ago, many of you may remember a tweet from the Houston Rockets that included a gun and a horse–see below.

Airlines 78

Airlines Social Media Internal International 78

Deirdre Breakenridge

FEBRUARY 8, 2019

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out? The Twitter chat questions will include: 1. How has pitching media changed?

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Policies Community Twitter Blogging 157

Melissa Agnes

APRIL 15, 2014

If you haven’t already come across it, US Airways tweeted an image as an insult to an unhappy customer yesterday that has left our (and everybody else’s) jaws on the ground! All I can say is WTF US Airways!! I think that there is a need for some major internal re-evaluating in today’s biggest airline companies.

Airlines 243

Airlines Case Study Policies Reputation 243

Maxim Behar

FEBRUARY 20, 2024

An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages. After all, press releases are still in circulation. You get on Twitter and Facebook and learn the latest.

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Social Media Facebook Airlines Web 59

Deirdre Breakenridge

JUNE 25, 2018

This video was retweeted over 150,000 times, and the hashtag #Alexis7 was one of the top trending hashtags on Twitter. Teams live tweet games and put highlights on their social media platforms. As with most fields in Public Relations, there is no arguing that social media is changing the game. Take Manchester United as an example.

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Sports Television Social Media Newspapers 150

Mark My Words

JULY 29, 2021

Chief executives are being warned to “think twice before they tweet” after the boss of takeaway company Just Eat Takeaway was told his Twitter spat with Uber threatened to undermine the firm’s reputation. Earlier this year Groen had a rant at financial analysts on Twitter, claiming that “some can’t even do basic maths”.

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Twitter Reputation Analysis Financial 60

Cision

MAY 30, 2017

But Erin explained, “We all agree we are a very good organization. And some of the areas where we’re not perfect may be because we don’t even know we’re deficient.”. Some of those complaints were about things the company hadn’t considered. That idea was NOT met with universal acclaim. But we’re not perfect. FIVE PERCENT!

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Software Customer Service Google Small Business 328

Shift Communications

DECEMBER 5, 2014

When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. Tweet Activity. Tweet Activity.

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Analytics Twitter How To Social Media 163

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2017

Our take on some of the PR “turkeys” we’ve witnessed lately is that some companies either don’t consider the the optics of a move, or they fail to think through the reactions of key constituencies. Amazon Key opens up all kinds of issues. Maybe these missteps deserve the traditional holiday pardon.

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Study Groups Reputation Twitter 195

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Karen Freberg

MARCH 12, 2021

Over the years, I have had some incredible opportunities where brands have sent gifts, swag, and other items to me. All of these have been pretty amazing and I have always been super grateful. How did this all happen? This lead to a great conversation via Twitter DM where they asked me my address so they could send me some MMs.

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Video Exercises Creativity Twitter 122

Prohibition

APRIL 12, 2022

Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. Fast-food chain Burger King took to Twitter to promote International Women’s Day. However, it is safe to say this was not a success.

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Advertising Advertising Social Media Brand 62

Melissa Agnes

FEBRUARY 19, 2015

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. It’s one thing to have high rankings when all is good and it’s business as usual.

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Google Crisis Crisis Management Crisis Communications 165

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Twitter is pursuing other major events to stream.

Sports 120

Sports Twitter Mobile Facebook 120

Remote PR Jobs

SEPTEMBER 25, 2023

A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to as a staffer. Does that journalist still cover their old beat? It’s worth it, though.

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Product Launch Pitching Meeting Corporate 100

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

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Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. Sahil is a very funny and smart guy, so you’re sure to love his tweets.

Twitter 177

Twitter Advertising Advertising Report 177

Buchanan PR

JUNE 30, 2023

The Rise of the Grimace Shake Trend Grimace is a McDonald’s character that has been all but forgotten for decades. It also shared posts that some might find corny, yet resonated with this audience. For example, this tweet served up the perfect meme template. McDonald’s also unveiled a new drink: The Grimace Shake. The result?

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Viral Trends Social Media Creativity 72

Melissa Agnes

DECEMBER 21, 2014

Helpful tips and recommendations for all members of community and law enforcement. Here are some ways to jump in and be heard: Twitter chat, run by Louis Hayes: #ThinkLE. Twitter chat, run by Tim Burrows on Wednesdays at 9pm EST: #CopChat. This needs to stop. Lawful but awful incidents. Running time: 1:04:36.

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Crisis LinkedIn Government Community 264

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. After the beta, Twitter rolled out 280-character tweets to all users. Who’s Sending Bigger Tweets? Which industries/groups are doing so?

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B2C Airlines Pharmaceuticals B2B 103

Solo PR Pro

OCTOBER 26, 2021

Unsurprisingly, this was a tough sell to busy journalists who already receive countless unsolicited pitches each day. It’s a way to ensure they’ve included all the relevant contacts — and perhaps to discover a few new folks to pitch. More than a media database.

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Pitching Twitter Tools Community 111

Deirdre Breakenridge

JANUARY 14, 2019

ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” ” Leading the chat session that day will be our special guest and co-host, Megan Licursi ( @MeganLicursi ), who is the president of the Florida-based Licursi Group.

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Community How To Media Ethics 184

NewsWhip

JANUARY 13, 2022

Australian PM Scott Morrison further confirmed the news on Twitter, stating that “rules are rules.” Media interest has stayed consistent, with thousands of articles being released each day as the situation evolves. Djokovic and his team have since filed an appeal and won the case in court. . Mr Djokovic’s visa has been cancelled.

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Reputation Travel Case Study Twitter 148

Communications Conversations

APRIL 2, 2019

As you can imagine, that wasn’t a pleasant experience–especially after being in Vegas drinking, gambling and generally staying up all night for four straight days. This story starts a few months ago on KFAN’s Power Trip Morning Show. One year, Cove grew his hair out for a year. The stakes seem to raise each year.

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Case Study Study Marketing Radio 140

The Resolution Blog

JULY 9, 2018

Taking the opportunity to instil a sense of pride for what you’ve all achieved together is as good a reason to amplify your coverage as any other. Don’t forget all the employees all have social channels too. You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s that’s great.

Retail 168

Retail Internal International Twitter 168

Cision

APRIL 1, 2015

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees. The event had 71,039 social messages and saw the #smmw15 hashtag used 69,163 times from March 23, two days before the event, through March 30, three days after.

Social Media 120

Social Media Marketing Media Conference 120