Communications Conversations

APRIL 17, 2020

Steak Umms takes a (big) stand on Twitter. But, the brand’s decision to use its Twitter account as a voice of reason in a sea of disinformation during the oubreak was a bold one. I mean, who wanted or needed frank media literacy advice from a frozen steak food? Coke devotes its Twitter feed to help the needy.

Social Media 198

Social Media Brand Branding Employee 198

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! TikTok dominates news.

Instagram 62

Instagram LinkedIn Social Media Media 62

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

AUGUST 19, 2019

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information.

Web 60

Web Sports Mobile Government 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. The story in the news is that growth is… lackluster: Twitter’s growth quarter over quarter was an anemic 0.66%, a gain of about 2 million users. Mobile growth mirrors the overall user base: Mobile users continue to comprise 80% of Twitter’s audience.

Twitter 60

Twitter Social Media Mobile Media 60

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage. Social media is your competition. Take a quick test.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

NewsWhip

SEPTEMBER 26, 2019

million engagements across the web and social and was shared over 265k times on Facebook. The strikes were more engaged on social platforms, with Facebook and Twitter really driving the conversation in real-time as strikes around the world progressed. Top 10 articles on climate change by engagement. It garnered 1.3

Social Media 127

Social Media Media Instagram Facebook 127

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 116

Social Media Brand Branding Media 116

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Melissa Agnes

APRIL 10, 2014

In the good old days before web 2.0, Almost everyone has some sort of digital device – a smart phone, a social media page such as Facebook or Twitter, etc. It has been this way since 1591 – long before web 2.0. The post The Use of the Word Transparency in the World of Social Media appeared first on Agnes + Day.

Social Media 248

Social Media Crisis Crisis Communications Media 248

The Proactive Report

JUNE 20, 2015

Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How do Journalists use Twitter? How to Connect with Journalists on Twitter.

Twitter 100

Twitter Media Relations How To Media 100

Mark My Words

JULY 7, 2020

Campaign Social media companies should be held liable for the spread of harmful disinformation on their platforms, according to a panel of experts, including the former chair of the Department for Digital, Culture, Media & Sport select committee. “We’ve got to start looking at those people.”

Chemicals 60

Chemicals Social Media YouTube Web 60

Critical Mention

AUGUST 5, 2018

And what better place to make those connections than on Twitter? Follow her for a fantastic collection of industry articles from around the web. She is nationally known as one of the foremost speakers in the country on all things social media. In the PR world, connections are crucial. Heather West. westlevyPR. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Flack's Revenge

NOVEMBER 12, 2015

Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ. Social Media in China: E-commerce operators are working on providing deep interactive experiences for customers via social media.

Social Media 120

Social Media Media Apparel Retail 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. For sure, Twitter is not the real world. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments. Because your customers and prospective customers get a vote.

Advertising 60

Advertising Advertising Social Media Twitter 60

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. I also supervise our excellent social media editor, Terry Kosdrosky.

Automotive 65

Automotive Web Meeting Media 65

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 73

Social Media Ethics Trends Viral 73

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. Social media listening has become a booming business in the past five years. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. These web-based platforms combine project management tools with a calendar. This is a growing segment has developed out of the market for social media management. I suggest you start by scraping the web.

Tools 203

Tools Web Banking Wikipedia 203

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media.

Social Media 60

Social Media How To Media Resources 60

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. But now, Twitter is readying plans to bring in dollars from those viewers: it wants to sell ads on the streams of tweets within other publishers’ apps and websites…. The Value of Social is Earned + Paid.

Twitter 60

Twitter Marketing Media Advertising 60

PRSay

DECEMBER 27, 2022

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

Trends 126

Trends Pitching Twitter Nonprofit 126

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”. It’s taken the “social” out of social media.

Twitter 60

Twitter Marketing Study Tools 60

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. Want to be a superstar, but no time for social media?

Social Media 88

Social Media Media SEO LinkedIn 88

Waxing UnLyrical

AUGUST 1, 2012

The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that? I’m not a social media evangelist, and I’m very cautious about how I engage in this space. You can also connect with her on Twitter.

Social Media 96

Social Media Media Web Twitter 96

Buchanan PR

FEBRUARY 24, 2023

Elon Musk caused a stir when he began charging people for blue checkmarks on Twitter. Met with sharp criticism, Twitter Blue was seen primarily as a new revenue stream for a struggling company. It’s too soon to know if Twitter Blue will succeed, but it has two big supporters — Mark Zuckerberg and Meta. Let me know.

Twitter 68

Twitter Web Social Media Blogging 68

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. Twitter and Facebook both contain plenty of fake followers. One way this managed to affect me personally occurred during social media week.

Social Media 106

Social Media Media Viral Facebook 106

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You get on Twitter and Facebook and learn the latest.

Social Media 59

Social Media Facebook Airlines Web 59