Burrelles Fresh Ideas

MAY 23, 2023

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

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PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Bring it on! Make your case! Experiment.

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Storytelling Tourism Travel Local 60

Communications Conversations

JUNE 18, 2020

It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. What do I mean?

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Social Media Customer Service Marketing Pinterest 88

Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

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Presspage

JULY 11, 2017

When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. If nothing noteworthy happens in a blog or video, it is not worth to continue following the story. This also goes for your brand story, blog post or video. The concepts Aristotle mentions are chronological.

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ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

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Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. A travel PR firm could go with TravelPR.agency. What’s your niche?

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Travel Technology Conference LinkedIn 281

OnePitch

OCTOBER 20, 2022

What this piece is depends on the pitch – for one, it may be an interesting visual or dynamic video asset. When it makes sense, I’ll also share an expert or client resource that could help add color to their future storytelling. How do you utilize social media/marketing to amplify your PR results? Be reliable.

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Media Sports Agriculture Pitching 96

Beyond PR

MAY 5, 2016

As spring heats up into summer, topics turn to popular leisure activities typically associated with the warmer months, such as travel and adventure or food and drink – areas where visual content is especially powerful and easy to create. We’re here to help, with a few visual storytelling ideas to get you started.

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ImPRessions - Crenshaw Communications

MAY 18, 2018

When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

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Brand Branding Storytelling B2B 149

The Resolution Blog

JULY 30, 2019

Sure enough, @world_record_egg released a short, animated video to its followers revealing that it was promoting a mental health campaign by Mental Health America concerning social media use. Recently I’ve started to crack, the pressure of social media is getting to me,” claimed the video. “If

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Instagram Examples Brand Branding 120

NewsWhip

AUGUST 12, 2021

Last month Blue Origin’s Jeff Bezos and Virgin Galactic’s Richard Branson gave us some out-of-this-world entertainment as they became some of the first people to attempt commercial space travel, kicking off the commercial space race. . The two billionaires made history when they launched into space just one week apart.

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Facebook Travel Instagram Viral 97

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

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Brand Branding Instagram Storytelling 111

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text.

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Pinterest Storytelling Infographics Social Media 91

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Today the growing source of news is not traditional media – but social networks – so we have to go where the audience is going to get their news and ideas.

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The Resolution Blog

OCTOBER 15, 2019

As a result, the email performed 241% better than similar PathFactory email campaigns and turned into a PR opportunity as they received a lot of love from the brand’s audience all across social media. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience.

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Karen Freberg

JULY 3, 2021

In fact, I not only had my own personal website that was already 10+ years old, but I had a newsletter I called K-Mail, where I sent out updates to fans about life as a student-athlete and my travels and thoughts. Here are some suggestions: Take classes at your university on personal branding, social media, and more.

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prTini

JUNE 1, 2015

I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Why are we, as PR people, focusing on video? Ready to take on video?

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Video Travel Viral Resources 28

MaccaPR

MARCH 2, 2017

How to optimize video for search? To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. The Buffer Guide to Video Metrics ”. “

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Blogging Marketing YouTube Content Marketing 48

Waxing UnLyrical

APRIL 18, 2019

You are a global traveler and thought leader. Let me tell you, friends, that with the power of social media and technology, this can be a reality. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. How is your video content serving your community?

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Community Brand Branding Education 69

wiredPRworks

NOVEMBER 18, 2020

For example, my intention for a recent video was: I want to have fun and I want people to learn how to streamline their marketing. Only travel the routes that take you directly to where your most profitable clients would be, the ones who most need to have you solve their problems. What do you want to get out of this experience?

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Content Marketing Marketing System Reputation 52

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? The pandemic and its endless stream of Zoom calls have taxed our ability to take in information via video and webinar. Podcasts are great for the delivery of credible information and analysis, and storytelling.

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Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

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Shift Communications

OCTOBER 31, 2016

This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public. If cognitive computing is the future of PR, data storytelling is the foundation on which cognitive computing is built – the story in our data. YouTube users post 400 hours of new video per second.

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Analytics Data Analysis Technology 60

PRSay

AUGUST 14, 2019

When I was 25 years old, I was working with reporters from The New York Times on stories that they were doing about the Marines or arranging a press tour for 150 journalists who would be traveling with a foreign dignitary. Maybe you’ll tell it through social media. Maybe there’s a comic or a graphic or a short-form video.

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Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. With a keen interest in social media, she blogs regularly at In My Humble Opinion. reading and traveling. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them.

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MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

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MaccaPR

NOVEMBER 19, 2014

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. If you haven’t had the chance, take a quick look at the video for yourself.

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Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. reading and traveling.

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Brand Branding Video Community 40

wiredPRworks

JULY 25, 2016

Barbara Rozgonyi , CoryWest Media CEO, Founder Social Media Club Chicago. Lisa Lubin , Video & Media Consultant, Broadcast Journalist, Writer, Photographer, Travel Expert. Patrick O'Rourke , Digital Marketer and Storyteller at Ozman Media, Peaches & Hot Sauce Podcast. I'm curious.

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Conference How To Creativity Energy 40

PR Conversations

JANUARY 29, 2016

These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Cosmoblogawards.

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Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related.

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Groups Internal International Conference 60

Beyond PR

SEPTEMBER 8, 2016

When Lars Silberbauer , LEGO’s Global Senior Director of Social Media & Video, took us inside the brand’s strategy, he explained that they focus on creating high-quality content with solid storylines and the best story-makers (LEGO movie, anyone?). Watch the video below, and you’ll know why.

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Content Marketing Marketing Customer Service Airlines 40

Masters in Communications

FEBRUARY 12, 2022

All the above forms of media have either migrated or opened outlets on the internet but remain classed in those older forms because they remain their primary outlet or that is where their traditions lie. Websites and digital television are technically broadcast media at the same time. Social media is seen as a relative latecomer.

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Ethics Communications Print Television 52

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Tourism and travel will need time to recover as will specialized PR agencies in that sector. PR isn’t just PR anymore.

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Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 The last time I traveled, I took these two on a road trip from Atlanta to Indianapolis, and counting a round trip, I think I took in a half-dozen shows.

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