Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. DarwinAI applied explainable AI technology to build new ways to identify COVID-19 infections faster.

Healthcare 52

Healthcare Small Business Resources Data 52

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. Augmented Reality is the lesser-known complementing part of the rising Virtual Reality technology. Augmented Reality’s Inevitable Entrance.

Trends 70

Trends Ethics Survey Data 70

Sword and the Script

NOVEMBER 23, 2019

About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 50% of respondents said they outsource some aspect of content marketing. B2B content marketers serve an average of four audiences.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

FEBRUARY 19, 2019

Not only do I create content and strategy for the company, but I also work directly with our nonprofit clients to develop a robust marketing plan for our software in hopes to increase recurring change donors and fundraising. There is no other company, that I know of, that provides fundraising technology and full marketing support as well.

Company 66

Company Nonprofit Marketing Software 66

PR 20/20

JULY 15, 2020

We’ve seen the marketing software evolve into a “platform” over the years, and we’ve dedicated resources to keeping up with the latest innovations. Like I wrote above, “We’ve seen the marketing software evolve into a ‘platform’ over the years, and we’ve dedicated resources to keeping up with the latest innovations.”.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. Brooklin Nash writes about the latest tools and small business trends for TrustRadius. Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades.

Brand 50

Brand Branding How To Employee 50

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? This could be a pitch sent by a small business person, but because it is written in first person, it’s clearly not from a public relations professional. It also can help lessen harmful assumptions and criticism in our industry.

SEO 100

SEO Pitching Small Business Agency 100

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

MAY 27, 2017

While it currently costs something to create, and distribute marketing, businesses might also have to pay to ensure an audience has access to it. Whether you’re selling cupcakes in a small town or commercializing business software in the cloud, the costs will rise across the board.

Marketing 61

Marketing Web Writing Video 61

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The marketing technology (martech) horizon is noisy and fragmented, and we’re seeing more technologies come online every day. But it also brought experience.

Marketing 62

Marketing Technology Data System 62

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Marketing analytics reports (automation software dashboards, social, SEO, website). Evaluate (Steps 1 – 2). Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Just as technology constantly changes, so should our response to it. A New, Better Solution.

Measurement 65

Measurement Media System Small Business 65

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. Using blogging software.

Communications 100

Communications Training Web Analytics 100

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

Mindful Marketing

JUNE 14, 2019

They are a beast to deal with and it can really wreck a small business. And there is nothing the business owner can really do to combat their practices. However, recent advances in digital technologies have really enabled dynamic pricing to thrive. ” “I’ve worked with some sellers on Amazon.

Retail 55

Retail Consumer Software Web 55

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. An example comes from B2B software, of all places. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. Marketing technology doesn’t exist without data. How you run, analyze, and utilize data is critical to marketing, sales, and revenue.

Marketing 64

Marketing System Data Tools 64

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Still there are obstacles in big brands that small businesses never encounter. It large organizations it’s much harder.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR 20/20

MAY 23, 2017

Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” And, their name lives up to the promise with articles focused on tech and the impact on businesses. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn.

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 120

eBook Product Launch Software Internal 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Social media marketing podcast covering digital tools, apps, and software. 5) Pam Moore. Social Media Zoom Factor.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JANUARY 14, 2016

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Marketing be nimble. Susan Kostal | Stet.

Marketing 167

Marketing Employee Content Marketing Training 167