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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Image Credit: Pixabay.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He’s hung a shingle and runs a consultancy focused on marketing technology. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. His marketing technology landscape lists ~5K tools.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 3) September 15, 2014: Visible Technologies.

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Pay to Play: Why PR and Marketing Should Care Net Neutrality [UML]

Sword and the Script

While it currently costs something to create, and distribute marketing, businesses might also have to pay to ensure an audience has access to it. Whether you’re selling cupcakes in a small town or commercializing business software in the cloud, the costs will rise across the board.

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Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. But it also brought experience. Well, in a word, chaotic.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Management team interviews. Marketing analytics reports (automation software dashboards, social, SEO, website). Evaluate (Steps 1 – 2).

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. The quotes pique far more interest around our guests and their interviews.